Connelly Partners Unveils Bertucci's "Heard At The Fork" Campaign

  • 19 Mar 2010 1:42 PM
    Message # 311607
    CONNELLY PARTNERS UNVEIL’S BERTUCCI’S “HEARD AT THE FORK” CAMPAIGN Agency Integrates TV-Spots and Social Contest For Consumers BOSTON, MA March 19, 2010 – Northborough, MA-based Bertucci’s Corporation, in conjunction with Boston-based Connelly Partners, unveiled today “Heard at the Fork,” the company’s latest advertising campaign. Defined by Bertucci’s as: “The fork, it’s when you choose eating in or eating out,” the spots expose the daily fork-in-the-road (and on the plate) conversation that consumers face when deciding, “What’s for lunch?” or “What’s for dinner?” Starting today, the seven spots, made up of 10, 15 and 30-seconds, will target the Boston market. On March 29th, Bertucci’s Facebook Fans will be asked to share their “Heard at the Fork Story” to win a $100 gift card. The “Heard at the Fork” ads feature a husband and wife experiencing the fork-in-the-road question about themselves and their family while exposing several related and humorous instances they face. • Wife: “You couldn’t pay me to cook right now?” Husband: “Who Would?” • Wife: “I wish I had a clone to cook dinner while I relaxed” Husband: “I wish you had a clone too, to do other stuff.” • Wife: “I think we should go out tonight, because if you are what you eat, then we’re raising two giant peanut butter and jelly sandwiches” Husband: “Sometimes they’re little bowls of cereal” Wife: “I wish they were spinach.” “This was an opportunity to make the consumer laugh at themselves or others they know, with a familiar scene that happens everywhere in homes,” said Steve Connelly, President and Chief Creative Officer of Connelly Partners. “We do our best to expose human behavior and experiences in our work, and this latest Bertucci’s campaign taps into this emotion.” “We are proud of our new campaign and hope it strikes a chord for families who have ever been at the “fork” in deciding what they are eating for dinner,” said Francis Christman, Chief Operating Officer of Bertucci’s Italian Restaurants. “We know our guests have many dining choices and the deciding factor includes having something for everyone, including fresh food, value and variety. Bertucci’s is proud to be here for guests whether it is take out for a relaxing night at home or joining us for a night out.” The Facebook contest called “Heard at the Fork Stories” asks Bertucci’s Facebook fans to share the best conversations they’ve had with family or friends when they contemplate having dinner at home or heading to Bertucci’s. Fans have a chance to win a $100 Bertucci’s gift card. The contest begins March 29th, 2010. Find Bertuccis on Facebook at About Bertucci’s: Since 1981, Bertucci’s Italian Restaurant® has served customers with genuineness and warmth. With its distinctive, flavorful Italian food and signature brick oven pizza, Bertucci’s serves as a favorite Italian restaurant for many. Today, Bertucci’s operates 93 locations in 10 states and the District of Columbia. In every single restaurant, Bertucci’s maintains the same rigorous, high-quality standards and principles the company was founded on. Honesty and passion are still at the heart of every Bertucci's meal. Bertucci’s continues to develop innovative recipes and use fresh ingredients to craft distinctively delicious Italian meals using simple, time-honored Italian recipes. For more information visit and on Facebook at About Connelly Partners: Founded in 1999, Connelly Partners is a full-service marketing communications agency located in Boston that is focused on connecting consumers with brands to drive business. Clients include Samsonite, Liberty Mutual, TripAdvisor, Ocean Spray, Staples, Massachusetts Office of Travel + Tourism, Bertucci's, Public Service of New Hampshire, and Beth Israel Deaconess Medical Center. Find Connelly Partners at:

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