From Todd Defren's blog: www.pr-squared.com
Although the work’s already started, it’s only now that I can tell ya’ll about a recent Big Win for the SHIFT team.
As noted in a recent PRWeek article (sub. req’d), SHIFT was recently named as the Consumer Agency of Record for Quiznos.
We’ll be handling both consumer PR and Social Media assignments for this well-known, edgy brand.
We’re delighted by this hard-won victory. The Consumer AOR piece is significant to us: while Quiznos joins other large brands like Bing, J&J and Wells Fargo on the SHIFT roster, these mega brands tend to retain us for distinct ongoing assignments and project work.
While I can’t quote at length from the PRWeek article, certainly the best part of the piece was the closing paragraph, quoting our client Ellen Kramer, EVP of Communications at Quiznos:
"We hadn't had a consumer AOR with this kind of strategic plan before," Kramer said, when asked about the length of the new PR contract. "We all entered this relationship thinking this was absolutely a long-term relationship."
I'll toast to that!