SHIFT Communications Wins Quiznos – “MMMM…Toasty!”

  • 19 Mar 2010 10:26 AM
    Message # 311425
    Anonymous

    From Todd Defren's blog: www.pr-squared.com

    Although the work’s already started, it’s only now that I can tell ya’ll about a recent Big Win for the SHIFT team.

    As noted in a recent PRWeek article (sub. req’d), SHIFT was recently named as the Consumer Agency of Record for Quiznos.

    We’ll be handling both consumer PR and Social Media assignments for this well-known, edgy brand.

    We’re delighted by this hard-won victory.  The Consumer AOR piece is significant to us: while Quiznos joins other large brands like Bing, J&J and Wells Fargo on the SHIFT roster, these mega brands tend to retain us for distinct ongoing assignments and project work.

    While I can’t quote at length from the PRWeek article, certainly the best part of the piece was the closing paragraph, quoting our client Ellen Kramer, EVP of Communications at Quiznos:

    "We hadn't had a consumer AOR with this kind of strategic plan before," Kramer said, when asked about the length of the new PR contract. "We all entered this relationship thinking this was absolutely a long-term relationship."

    I'll toast to that!


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