Creative behind campaigns for Budweiser, Dunkin Donuts and John Hancock moves to Allen & Gerritsen

  • 12 Mar 2010 10:58 AM
    Message # 307505
    Deleted user
    Creative Behind Campaigns for Budweiser, Dunkin Donuts and John Hancock Moves to Allen & Gerritsen

    Award winning Eivind Ueland Joins Allen & Gerritsen to Raise the Creative Bar and Land More National and Global Accounts for the Growing Agency

    Watertown, MA (March 8, 2010)—  Eivind Ueland, a copywriter who has created campaigns for such high profile clients as Anheuser-Busch, Dunkin Donuts, Novartis, John Hancock, CVS/pharmacy and Tyco has joined Allen & Gerritsen (a&g) as Creative Director.   Ueland was most recently Copywriter and Associate Creative Director at Hill Holliday.  

    Ueland will report to Chief Creative Officer Gary Greenberg, who heads a&g’s Creative Ideas group.  “I love Eivind’s passion,” said Greenberg.  “His experience, talent and perspective will infuse the agency with fresh new ideas that will grow our existing client base and allow us to win more national and global business.  He’s a perfect fit for our culture as well.”

    Some of his Ueland’s most notable work includes Super Bowl ads “Replay” and “Respect” featuring the Anheuser-Busch Clydesdales.  In addition to 10 years at Hill Holliday, Ueland worked at DDB and Grey.  Ueland has won some of the most coveted honors in the advertising industry including Cannes, One Show and Clio awards.

    “Allen & Gerritsen is experiencing an exciting resurgence, and thriving when other agencies are struggling,” said Eivind Ueland, Creative Director at Allen & Gerritsen.  “The leadership team and the agency’s clients are wide open to new ideas, technologies and creative methods to tell a brand’s story, whether aimed at businesses or consumers.”

    In addition to Ueland, a&g has made some recent creative hires including Brian Moore, who joins the agency as Associate Creative Director.  Most recently, Moore was a Senior Interactive Art Director at Arnold Worldwide, where he work on digital campaigns for Fidelity, Tyson, Bahamas, and won an Effie for the Vonage campaign.  In addition to Arnold, he freelanced on interactive projects for clients including Microsoft, Gillette, Oral-B, Bose and Saab. Brian recently earned a Master of Fine Arts degree in design with a focused on dynamic media and storytelling.

    Another creative hire includes Benjamin Daly who joins the agency as Digital Art Director. He joins Allen & Gerritsen most recently from Oasis, where he was a Senior Art Director and Flash and Motion Graphic Designer. While at Oasis, he worked on the Titleist, Foot-Joy, Marshall’s and Standard and Poor's accounts. Prior to Oasis, Ben worked was an Interactive Art Director at Arnold Worldwide developing digital campaigns for Progressive, RadioShack and TRUTH.

    About Allen & Gerritsen

    Always focused on what’s next, Allen & Gerritsen (a&g) strategically combines technology, creativity, media and analytics to develop digital, experiential and traditional branding experiences. Ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US, a&g creates conversations and builds connections that contribute to the bottom line. Their roster of global, consumer and BtoB clients includes the Berklee College of Music, Bright Horizons Family Solutions, The Boston Celtics, Fallon Community Health Plan, Hannaford Supermarkets, KemperSports, MFS Investment Management, Ninety Nine Restaurants, New England Baptist Hospital, Toy State, Waters Corporation and Zildjian.

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