Samsonite Taps Connelly Partners To Relaunch Brand In U.S.

  • 10 Mar 2010 10:19 AM
    Message # 305947
    Agency Proves High-Profile Companies Seek Smaller, With Better Value, Smart Thinking

    BOSTON, MA March 10, 2010 – Boston-based Connelly Partners announced today that Mansfield, MA-based Samsonite, the worldwide leader in innovative travel solutions, has hired the agency to develop a new brand position and marketing campaign for the U.S. The agency will also develop and launch a centennial micro-site to commemorate 100 years of Samsonite’s brand craftsmanship and heritage. Samsonite marks its 100th year on March 10th, 2010. “Travel around the world and people know the Samsonite brand and name. For us to be hired by that name and given a blank creative canvas is the kind of opportunity we all got into this business for in the first place,” said Steve Connelly, President and Chief Creative Officer of Connelly Partners. “We look forward to re-connecting the world to Samsonite, reminding them of what made the brand great and global in the first place, and introducing them to the incredibly cool innovations Samsonite has developed and integrated into their new collections.” "During the review process for this project, we were very impressed with how Connelly Partners went above and beyond what the proposal asked for in order to win our business,” said Stephanie Goldman, Director Marketing Communications at Samsonite. "We are very excited about the work they are going to produce and look forward to a successful partnership." With recent work in market for Liberty Mutual, Ocean Spray, and Staples, Connelly Partners is one of the few agencies to experience growth in the past year and is an on-going example of national companies turning to regional ad agencies who are faster, more nimble, and provide better value without creative compromise.

    About Samsonite:
    Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. For 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. About Connelly Partners: Founded in 1999, Connelly Partners is a full-service marketing communications agency located in Boston that is focused on connecting consumers with brands to drive business. Clients include Liberty Mutual, TripAdvisor, Ocean Spray, Staples, Massachusetts Office of Travel + Tourism, Bertucci's, Papa Gino's, D'Angelo, Public Service of New Hampshire, and Beth Israel Deaconess Medical Center.
    Last modified: 10 Mar 2010 10:19 AM | Deleted user

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