Espresso Establishes Office In Beantown

  • 08 Mar 2010 8:34 AM
    Message # 304508
    Deleted user
    Attn: Marketing, Advertising & Business Editors / Boston Editors
    Boston Agency News: Espresso Plants Roots In Beantown

    Espresso, an integrated marketing agency headquartered in Toronto, has transitioned its virtual Boston office into a physical one in Boston’s South End. Despite the down economy, the agency continues to grow under the guidance of Marta Kagan, Managing Director of Espresso’s US business.

    BOSTON, MA / MARCH 5 – It’s fitting that a company called Espresso (www.brandinfiltration.com), a Toronto-based integrated marketing agency, would choose Beantown for its second office. But as Marta Kagan, US Managing Director, will tell you, Boston offers the agency much more than a cute tie-in to its name.

    “Boston has a brilliant mix of talent and business opportunity,” says Kagan. “It’s a city that never fails to foster hard-working and creative marketing professionals or impress our national clients.”

    The agency’s expansion and success is in strong contrast to the cuts and closures within the industry. Despite the odds, Espresso opened a virtual office in Boston in March 2009 to test the waters. With Kagan at the helm, the marketing agency delivered a blend of social media and integrated marketing services that spoke with consumers and not at them. In less than a year, Espresso’s Boston team acquired business from eBay, LocaModa, Jive Software and Blade Games World.

    “Growing an agency out of virtually nothing during an incredibly challenging time is a huge accomplishment, and it speaks to how strong our marketing philosophy is,” says Kagan. “Setting up a formal office in Boston cements – no pun intended – the real-world success of the agency.”

    As of March 1, Kagan and her team call Boston’s South End home. Espresso’s new offices are located on the second floor of 580 Harrison Avenue (the TechSpace Building).

    “The South End is an amazing blend of grit and style – which makes it the perfect fit for Espresso,” says Kagan. “Our clients and staff definitely approve of the move.”

    Back in Toronto, the agency headquarters are also impressed with the growth and potential in Boston. “Marta proved Espresso’s brand infiltration™ services are what clients want,” says Jacquelyn Cyr, Espresso’s CEO and owner. “Expect more hiring out of our South End office in the near future!”

    About Espresso
    Espresso is a brand infiltration™ agency that takes a progressive approach to integrated marketing. Blending strategy, creative and tactics, Espresso takes action in digital, experiential and classic infiltration channels, designing consumer-lucrative strategies focused more on sharp shooting than mass blasts of fire. With over a decade of experience and offices in Toronto and Boston, Espresso’s team of Infiltrators has been designing, executing and measuring award-winning campaigns since 1995.

    Media Contact:
    Jen Byck, jen@brandinfiltration.com, 416.554.6466 (Toronto)

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