451 Marketing Hired by On The Spot Systems to Launch Comprehensive Social Media Marketing and Public Relations Campaign

  • 05 Mar 2010 3:08 PM
    Message # 303369
    Anonymous
    BOSTON, MA (March 5, 2010) - 451 Marketing today announced that ON THE SPOT SYSTEMS hired the agency to launch an integrated public relations and social media marketing campaign for the company’s mobile application SURVEY ON THE SPOT. 451 Marketing will be responsible for developing a multifaceted, strategic public relations and social media campaign that will establish ON THE SPOT SYSTEMS as a leader in real-time guest satisfaction feedback.

    “We are excited to be involved with such an innovative use of technology,” said 451 Marketing’s Founding Partner AJ Gerritson. “The SURVEY ON THE SPOT iPhone application allows for real-time communication between customers and restaurant management. Our team will work with the company to build brand awareness through targeted public relations and social media engagement.”

    ON THE SPOT SYSTEMS develops mobile and web products to enable businesses to gather information and to provide their customers with information, coupons and rewards that they access while they are on your premises. SURVEY ON THE SPOT is an application that allows for real-time feedback and is proving to be extremely beneficial to restaurants, hotels, airlines, and car services. ON THE SPOT SYSTEMS hired 451 Marketing as the company’s partner in public relations to build out an integrated public relations campaign aimed to increase brand awareness among target vertical markets.

    As part of the integrated communications campaign, 451 Marketing will build and develop an online presence for ON THE SPOT SYSTEMS across various social media channels, including Facebook, Twitter, and LinkedIn. These initiatives, in conjunction with a strategic public relations program and search leveraged public relations, reflect the components of 451 Marketing’s integrated approach to communication, marketing and lead generation.

    About On The Spot Systems

    ON THE SPOT SYSTEMS develops mobile and web products to enable businesses to gather information and to provide their customers with information, coupons and rewards that they access while they are on your premises (hence, ON THE SPOT).

    About 451 Marketing
    451 Marketing is a Boston-based communications agency that specializes in social media marketing, public relations, and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations. For more information, visit www.451marketing.com.

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