Mass.; March 1, 2010 – In response to the increasing demand for
creative services and multi-media production for its events and public
relations clients, The Castle Group has expanded its capabilities through a
joint venture with MK3 Creative, an Emmy® award-winning
production company. Housed in Castle’s offices in the Charlestown Navy
Yard and fully integrated with Castle’s existing team, MK3 delivers the
resources and experience to provide clients with critical marketing services
that are natural complements to Castle's marketing communications and event
MK3 Creative combines the storytelling ability
of an ad agency with the in-house capabilities of a production company. This
includes video and event production, concept and copywriting, graphic design
and interactive/digital services. As a result of this relationship,
Castle’s offices now include an on-site video editing suite, as well as a
portable suite to service clients at their offices, conferences and other
“As the lines blur further among
marketing disciplines, there is a growing need among clients for marketing
integration including traditional and social media, websites and events. By
partnering with MK3, we have created an efficiency of resources that allows our
clients to experience high-level creative services including video production,
web and presentation design, and event production in sync with our established
PR and events practices,” said Castle Group
Principal and Co-Founder Wendy Spivak.
“We have had many successful experiences working with MK3. We know this
venture is an excellent fit in terms of our philosophies, work styles and the
broad range of capabilities we can offer to clients.
is a not just a new model for delivering communications services, it's the
right model – and a great way to collaborate with our clients and grow
long-term relationships,” said Joel Kaplan,
account services/partner, MK3 Creative.
The Castle Group
Our clients want to go places and we get them there – whether
through a successful product launch, an ongoing visibility campaign or a
marketing platform to support an exit strategy. The Castle Group’s
full-service public relations and events divisions deliver strategic, effective
communications programs to clients, including brand strategies, media
relations, social media programs, corporate and philanthropic events management,
and travel-based and online sales incentives. An independent, women-owned
business founded in 1996, The Castle Group is a member of the exclusive Public
Relations Global Network. The agency is on the Web at www.thecastlegrp.com.
Welcome to the world of MK3 Creative…where medium meets message.
It’s where creative meets context, and left brain meets right.
It’s where lyric meets logic and form meets function. MK3 Creative
offers the storytelling ability of an ad agency and the in-house capabilities
of a production company. That means we produce what we pitch, allowing
you the opportunity to collaborate with one team from concept to completion.
Our core group of creatives offers award-winning experience in video,
interactive, events and print… but those are just media. Our
message is we’re storytellers, and we look forward to helping you tell
yours. Meet us at www.mk3creative.com.