Andrew Bennett Joins Arnold Worldwide as Global CEOFran Kelly Moves to Vice
New York- Feb. 17, 2010—Arnold
Worldwide announced today that Euro RSCG veteran Andrew Benett will
join the creative communications agency as its global CEO. He will lead
the worldwide Arnold micronetwork, which delivers creativity, strategy
and integration to clients including McDonald’s, Hershey’s, Volvo,
Ocean Spray, Carnival Cruise Lines, Brown-Forman, Fidelity and, most
recently, Panasonic Consumer Electronics and Mike’s Hard Lemonade.
Arnold’s eight offices are located in New York, Boston, Washington,
D.C., London, Madrid, Milan, Prague and Lisbon.
Benett, 38, joins Arnold after five years
at sister agency Euro RSCG in New York, where he most recently served
as co-CEO of that office and chief strategy officer for Euro’s global
network of more than 233 offices. During his tenure in New York, the
profile and size of Euro’s office there grew substantially, fueled
by strong organic growth, rapid digital expansion and innovative acquisitions.
The agency also won such well-known clients as Jaguar, NYSE, global
Hyatt, Kraft and Heineken during that time. Benett oversaw the merger
of Euro’s digital agency and the main agency; Euro RSCG New York’s
strengths in global marketing and digital marketing have been recognized
as key drivers in the agency’s success.
“We have big ambitions for Arnold as
a global micronetwork, and I’m delighted to appoint Andrew to this
new position to ensure we achieve them,” said David Jones, global
CEO of Havas Worldwide and Euro RSCG Worldwide, to whom Benett will
report. “I’ve worked very closely with Andrew since hiring him in
2004. He’s very strong strategically, has excellent creative judgment
and has extensive experience working on major global brands. He’s
a genuinely great guy, a team player and the perfect fit for this key
role. It’s a great move for him and for Arnold.”
“Andrew is a brilliant CEO with an
outstanding track record,” said Arnold Chairman Ed Eskandarian. “His
strategic strengths, global experience and deep experience with digital
marketing are all things our clients will find beneficial. I’m also
confident his passion for great creative and long-lasting client relationships
will help our brand grow for years to come.”
Before joining Euro’s leadership team,
Benett spent many years in the brand-consulting business, previously
with FutureBrand, part of McCann Worldgroup. Clients he counseled there
include InterContinental Hotels Group, Ford of Europe, Marriott, British
Airways and Wendy’s International. Benett began his career in brand
management in Milan, Italy, for a European pet-care manufacturer.
“Arnold Worldwide is one of the best
agency brands and has one of the most impressive rosters of clients
in the industry,” said Benett. “I look forward to joining a talented
team and making it even stronger. Strengthening brand planning, building
a first-class global network and making digital number one for every
Arnold employee are some of my priorities coming in.”
Benett will move to Boston this summer
with his wife, Kate, and his two young children. He will begin to transition
into his new role at Arnold immediately. Benett is a graduate of Deerfield
Academy and has a B.F.A. in art history with a minor in psychology from
Georgetown University. He recently co-authored Good for Business:
The Rise of the Conscious Corporation, a book about corporate social
responsibility and corporate governance. Although currently a Knicks
fan, Benett promises to try and become a Celtics fan.
After 16 years with Arnold, Fran Kelly
will move from CEO to become vice chairman. Ed Eskandarian remains as
Arnold Worldwide’s chairman and a member of the Havas board of directors.
Jeff Brooks, Benett’s co-CEO at Euro
RSCG New York, will remain in that position. Pete Zillig, president
of global brands for Euro RSCG Worldwide, currently based in London,
will relocate to New York to join Brooks as co-CEO.
Arnold is a creative communications agency
focused on delivering strong business results for brands such as Panasonic
Consumer Electronics, Mike’s Hard Lemonade, McDonald’s, Jack Daniel’s,
Hershey’s, Ocean Spray, Volvo, Fidelity Investments, Carnival Cruise
Lines, truth® and more. Arnold believes Great Work Works and is committed
to providing clients with a return on idea that drives a business forward.
The agency delivers services across all communication touchpoints under
one bottom line, fueling holistic integrated programs. Arnold is owned
by Havas and has offices in London, Prague, Milan, Lisbon, Madrid, Boston,
New York and Washington, D.C.
About Havas Worldwide
Havas (Euronext Paris: HAV.PA) is a global
advertising and communications services group. Headquartered in Paris,
Havas operates through its two worldwide networks, Euro RSCG Worldwide
and Havas Media, which are headquartered in New York and Barcelona,
respectively, and through a number of independent agencies renowned
for their creativity, such as Arnold Worldwide Partners. A multicultural
and decentralized group, Havas is present in more than 75 countries
through its networks of agencies and contractual affiliations. The group
offers a broad range of communications services, including traditional
advertising, direct marketing, media planning and buying, corporate
communications, sales promotion, design, human resources, sports marketing,
multimedia interactive communications and public relations. Havas employs
approximately 14,400 people. For more information, go to www.havas.com.
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