Kumon Selects Mullen as Marketing Communications Partner

  • 10 Dec 2009 11:01 AM
    Message # 255334
    Deleted user

    WINSTON-SALEM, NC, December 10, 2009Kumon, the world’s largest after-school education company, has named Mullen as the organization’s North American agency-of-record (AOR) following a competitive review that began with 13 agencies.

    Mullen will begin working with Kumon immediately to develop and implement communications strategies across all marketing channels, including advertising, media, PR, CRM, direct, digital and social media marketing. New creative is expected to launch in early 2010.

    “Mullen demonstrated a clear understanding of Kumon North America, where we are currently, where we want to go and a compelling roadmap to help us get there,” said Jim Coakley, Branding Leader at Kumon. “They also had an impressive understanding of our target customers and their thought process when selecting a personalized learning program for their children, which is imperative to putting Kumon in the consideration set of more parents and growing our North American market share.”

    Kumon is focused on growing brand awareness in the U.S. market quickly and communicating the values and benefits of the Kumon Method. According to Coakley, Mullen proved it was the agency partner that could help the company tackle those goals the quickest.

    “Partnering with Kumon is a great opportunity for us to help a company develop lifelong learning skills in children,” said John Fitzgerald, president of Mullen’s North Carolina office. “It was easy for us to pour our hearts and souls into this worthy business.”

    Kumon operates 1,932 learning centers in North America, more than 1,300 of which are located in the United States.

    About Mullen

    Mullen is a full-service agency, integrating disciplines from creative to direct response, digital marketing, public relations and social influence, media planning and buying, and performance analytics. Mullen is a brand defined by a strong and enduring culture of collective entrepreneurialism. We build and grow businesses. Agency clients include LendingTree, Match.com, CSX, Zappos, SunTrust, Four Seasons Hotels and Resorts, U.S. Department of Defense, La Quinta Inns & Suites, MassMutual, General Motors, HSBC and The Stanley Works. Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina; Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies. For more on Mullen, visit www.mullen.com

    About Kumon Math and Reading Centers

    Kumon [koo-mŏn] is an after-school math and reading program. The learning method uses a systematic individualized approach that helps children develop a solid command of math and reading skills. Through daily practice and mastery of materials, students increase confidence, improve concentration, and develop better study skills. Kumon has 26,000 Kumon Centers in 46 countries and more than four million students studying worldwide. For more on Kumon, visit www.kumon.com.


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