Paul Silverman, Former Mullen Creative Chief, Dies: from AdWeek

  • 11 Aug 2009 11:36 AM
    Message # 205800

    N.E. ad legend helped guide shop's ascent for three decades

    Aug 11, 2009

    - David Gianatasio for Adweek


    Paul Silverman

    BOSTON Paul Silverman, Mullen's longtime creative chief and a New England ad legend who helped drive the agency's growth and establish its national creative reputation through the 1970s, '80s and '90s, died unexpectedly yesterday. He was 69.

    Joe Grimaldi, CEO of the IPG shop in Boston, said in a statement to agency employees:

    "For those of us who knew him, this is beyond shocking and unbelievably sad. He moved on in 2001 to write short stories and had his work published in many places. But he never really left Mullen as he continued to work with us on our Four Seasons account for which he was part of the original pitch team."

    Grimaldi added, "Paul was simply brilliant. He was one of the key people who made Mullen a nationally ranked and internationally recognized agency."

    Silverman, a deli-owner's son who had toiled as a reporter for local newspapers, joined Mullen in 1974, four years after the agency's founding by Jim Mullen. The latter's art training and Silverman's writing background almost dictated a print focus; indeed, the agency's way with words remains its strength to this day, translating well to new-media assignments.

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