CONNELLY PARTNERS ACQUIRES MINDFIRE INTERACTIVE - EXPANDS INTERACTIVE MARKETING CAPABILITIES TO MEET GROWING DEMAND

  • 06 Aug 2009 10:45 AM
    Message # 203994
    BOSTON, MA August 6, 2009 – Connelly Partners, one of the largest independent advertising agencies in the Northeast located in Boston’s South End, announced today the acquisition of Mindfire Interactive, an award-winning digital agency with 10 years experience located in Boston, MA. The acquisition will enhance Connelly Partners’ existing interactive practice by adding Mindfire’s clients, capabilities, employees and leadership specializing in search engine marketing and optimization while further expanding Connelly’s digital capabilities. Mindfire’s services and expertise are in the areas of paid and organic search campaigns, website design and development, online media buying, social media marketing, affiliate marketing and analytics. Combined with Connelly Partner’s existing digital capabilities, broadcast and print advertising services and public relations the acquisition creates one of the area’s few full service marketing resources that is independently owned, growing and Northeast-focused. “Our partnering with Mindfire accomplishes three objectives for us,” said Steve Connelly, President of Connelly Partners. “It makes us bigger, as we are today 20 percent larger with more scope, services and resources to offer our clients. It makes us better, as the Mindfire team is ridiculously talented, innovative and forward thinking with awards and credentials to validate that statement. And it makes the point that at a time when other agencies are scaling back, retrenching and downsizing, Connelly Partners is healthy, aggressive in better serving the needs of our clients, and is increasingly digital in an increasing digital world.” said Connelly. “We’ve been looking for an investment, skill set and opportunity like the one Mindfire represents for us. We are very excited to have found it.” “Connelly Partners is making a big push into the area of search engine marketing, a discipline that is more directly accountable in this economy,” said Drew Sharma, Co-Founder and Chief Executive Officer of Mindfire Interactive. “Connelly’s creative work and capabilities, their ability to understand people and connect with them as marketers and their track record of steady growth make this a great match of skill sets and cultures. Both our clients and our people will benefit from this partnership. We are now positioned with all the resources we need to dramatically grow and succeed both in this market and in the future.” As a Google Adwords Qualified Company, a Yahoo! Search Marketing Ambassador and an Executive Member of SEMPO, Drew Sharma and Andrew Kolidas founded Mindfire Interactive in 1999 with a focus on results-oriented web marketing and design. Current and previous clients include: American Express, Bentley University, LendingTree, One Beacon Insurance, University of Massachusetts, Babson College, Moving.com, Fidelity Investments, Direct Federal, and CheapFlights.com. Mindfire joins Connelly Partners with accolades such as: Eleven Web Marketing Awards from 2006 to 2008, a 2007 MITX Award Finalist and winner of the 2006 MITX Award. About Connelly Partners: Founded in 1999, Connelly Partners is a full-service advertising agency located in Boston. Clients include Massachusetts Office of Travel and Tourism, Papa Gino’s, BJ’s Wholesale Club, Bertucci’s, D’Angelo Grilled Sandwiches, Public Service of New Hampshire (PSNH), TripAdvisor, Wilmington Trust Bank and the Advance Internet Division of Conde Nast. For more information please visit: www.connellypartners.com

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