Small Army for a Cause: Be Bold, Be Bald!

  • 29 Jul 2009 7:20 PM
    Message # 201133

    Be Bold, Be Bald! was created by Small Army for a Cause, a 501c3 organization founded by members of Small Army advertising in Boston, Massachusetts. The organization raises money for causes that have inspired us and touched our lives. Small Army For A Cause was launched in honor of Mike Connell, co-founder and former Creative Principal of Small Army, who lost his battle with cancer in 2007.

    Witnessing Mike’s heroic, two year fight, we saw first hand the courage and strength cancer patients have. He inspired us to continue that fight ourselves - and to do so in a way that would truly represent the boldness of Mike and his ideas.

    We are thankful for the hard work and commitment of the reputable cancer-related organizations that exist today - proceeds from this cancer fund raising event will go to many of them. However, after discussions with several organizations about our fundraising idea, we recognized that their more conservative models prevented them from conducting such a truly bold event. So we decided to start Small Army for a Cause, and implement our first fundraiser event, Be Bold, Be Bald!, in Mike’s honor.

    Please join us and Be Bold, Be Bald! in the fight against cancer.


    Anyone who wants to help raise money for cancer charities without worrying about training beforehand or taking valuable time off for the event itself.


    Wear a bald cap on September 17 and enlist sponsors who will donate money to help raise money for the fight against cancer.


    Everywhere, all over the world.


    Thursday September 17, 2009, from when you wake up until you go to bed.


    Sign up now.


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