• 20 Jul 2009 9:17 AM
    Message # 197383

    Unifying our industry

    Andrew Graff
    CEO, Allen & Gerritsen
    Chairman, The Ad Club

    When I was asked to be the Chairman of the Ad Club here in Boston last year, I was honored, yes, but not sure if I wanted the job.  I questioned the relevance of a local Ad Club, especially in a Web 2.0 world where we all have so many friends, followers and connections we don’t know what to do with.

    Today, who needs Ad Clubs anyway?  The real answer is, we all do, if we are going to attract and retain clients and talent.  

    Boston is a city where technology, education and culture converge and naturally attracts creative people.   We are the only state in the country with a Creative Economy Director at the state government level.  We also have a similar position at Boston Mayor’s Office.  One of the first orders of business for me as Ad Club Chairman was to meet with these officials to see how the Ad Club can quantify the dollars that our industry brings to our region.  Eventually we hope to create tax incentives and economic programs to help keep agencies and clients here.

    As a marketing trade organization, we are not alone in working toward a common goal.  Consider the collective energy going into building diversity in our industry, creating marketing metrics, public service campaigns and above all, helping our economy recover.  I spend a good deal of my time serving the Ad Club and the AAAA.  I’m doing it for our industry as whole, but selfishly, I’m also doing it for my agency.

    NY, Chicago, Austin, Minneapolis, San Francisco and other hubs of creativity:  how do you demonstrate your value to the creative economy?

    Find this post on the A&G Blog

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