MULLEN APPOINTS NEW MANAGING PARTNER, DIRECTOR OF ACCOUNT SERVICE

  • 09 Jun 2009 3:28 PM
    Message # 184092
    Anonymous
    Alex  

    Alex Leikikh, Former Fallon Group Account Director, Joins Boston Agency’s Senior Management Team During Time of Significant Transformation

    BOSTON, MA, JUNE 9, 2009 ­- Mullen announced today that Alex Leikikh has joined the agency as Managing Partner, Director of Account Service, a new position in the agency’s Boston office.

    Leikikh, most recently a group account director at Fallon in Minneapolis, has been a senior client advisor on brands including United Airlines, BMW, National and Alamo Car Rental, and Boston Market. He was a key leader in new business development efforts at Fallon, spearheading and converting opportunities and then staying on to lead the respective agency brand teams.

    Leikikh joins Mullen at a time of significant transformation. Just last week, Mullen completed the relocation of agency headquarters from a country manor house in Wenham, Mass., to the newly branded Mullen Building at 40 Broad Street in downtown Boston.  The new office is designed to enhance the integration of creative content, technology and media distribution capabilities. The new Boston footprint, coupled with the agency’s modern offering, has been a key factor for Mullen in attracting senior talent from outside of the region. In addition to Leikikh, Mullen attracted Mark Wenneker, who joined the agency as Executive Creative Director from Goodby, Silverstein & Partners in San Francisco, and Stephen Hahn-Griffiths, whom Mullen hired as Chief Strategy Officer from Doner in Southfield, Mich., late last year. 

    “Alex is a proven leader who develops highly valued and trusting business relationships with clients,” said Joe Grimaldi, President and CEO of Mullen. “He believes in leading from the front, an instinctive quality he honed in the military. His talent, drive, passion for our business and his fresh perspective will be a catalyst in our continuing transformation.”

    “I’ve long respected the Mullen brand, and knew they were terrific,” said Leikikh. “With engagement I became most impressed by the agency’s ability to solve complex client business problems with a broad range of offerings, not just broadcast and print. We build a digital app a week, the CRM Analytics talent rivals that of any major consultancy, we’re fluent in social media. There just isn’t anything this agency can’t do for clients. In partnership with a fresh management team we are going to tell this story in a modern way.”

    About Mullen

    Mullen is a full-service advertising agency and an independent brand within the Interpublic Group of Companies.  Mullen’s client portfolio includes LendingTree, Four Seasons Hotels and Resorts, Stride Rite Children’s Group, The Stanley Works, MassMutual, National Grid, Panera Bread, Match.com, Ask.com, U.S. Department of Defense, Orbitz, Boston Bruins, New England Aquarium, HSBC, SunTrust and General Motors.  Headquartered in Boston, Massachusetts, the agency operates offices in Winston-Salem, North Carolina; Detroit, Michigan; and Pittsburgh, Pennsylvania.  For more on Mullen, visit www.mullen.com.


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