Greater Boston Food Bank Launches New Marketing Campaign Holland-Mark Declares "Hunger is Here"

  • 08 Jun 2009 11:36 AM
    Message # 183604


    Boston, May 11, 2009 –The Greater Boston Food Bank has launched a new marketing campaign designed to underscore the increasing presence of hunger in the Commonwealth and motivate the general public to donate what they can to fight the problem. Created by Holland-Mark the, “Hunger is Here” campaign leverages the invasive tone of stenciled street art to announce that hunger is closer than we think—it's at Fenway, it's in every neighborhood, it's sitting next to us on the train.

    The campaign appears on bus sides, billboards, newspapers, and according to agency CEO Chris Colbert, may show up in some unexpected places. “The challenge with hunger is that you can't see it and therefore some don't believe that it really impacts their world,” says Colbert. “The creative approach allows us to boldly debunk that view in surprising ways.”

    “The strong design and equally strong copy of the ‘Hunger is Here' campaign are critical to The Food Bank's ongoing efforts to educate the public about the issue of hunger, The Food Bank's role in providing food to hundreds of hunger-relief organizations, and the role that everyone can play in the fight to end hunger, particularly during these difficult economic times,” says Jennifer Ebisemiju, Director of Marketing at The Greater Boston Food Bank. “We are honored to have been given an opportunity to partner with the dedicated team at Holland-Mark and thrilled with the outcome.” The awareness campaign ultimately directs potential donors to where they are encouraged to donate as little as $5 to help end hunger in Eastern Massachusetts.

    The campaign launched in April and will run through the remainder of the year.

    Chris Colbert

    Click Here to download the release as a PDF

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