Duffy & Shanley to Handle Public Relations Efforts for U.S. Mills, LLC

  • 20 May 2009 12:07 PM
    Message # 178188
    Providence, RI, May 20, 2009 – Duffy & Shanley today announced the addition of a new client, U.S. Mills, LLC, which markets the Uncle Sam® Cereal, Erewhon®, Farina®, New Morning® and Skinner’s® Raisin Bran food brands. The agency will oversee the strategic development of public relations and marketing tactics to raise consumer awareness of the company’s brands. Previously, Duffy & Shanley redesigned the U.S. Mills web site.

    Duffy & Shanley will be tasked with implementing an integrated, national public relations campaign focusing on two of U.S. Mills’ brands: Uncle Sam Cereal and Erewhon. Specifically, the agency will position Uncle Sam Cereal as ideal for people looking to eat a healthy diet; and will promote Erewhon gluten-free cereals to consumers with celiac disease. U.S. Mills’ work with Duffy & Shanley expands the company’s targeted marketing initiatives. Click HERE to read more. (The release will download as a PDF.)

    Media Contact:
    Amy Bagner
    401-274-0001, ext. 437

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