PJA Advertising + Marketing Elevates Davis to Executive Vice President, Strategy

  • 27 May 2014 10:22 AM
    Message # 1557638
    Anonymous member (Administrator)
    PJA Advertising + Marketing Elevates Davis to Executive Vice President, Strategy

    May 22, 2014 - PJA Advertising + Marketing (PJA) today announced
    that it has elevated Senior Vice President, Digital, Robert Davis to Executive Vice President, Strategy. In his new role, Davis will continue oversight of digital, and will now have additional responsibility overseeing the strategy, media and analytics teams across PJA’s Cambridge and San Francisco offices. This will enable for closer alignment among these disciplines, and encompass a sizeable portion of PJA’s staff. Davis will continue to report to PJA’s President Mike O’Toole, and remains on the agency’s executive team. 

    PJA’s CEO, Phil Johnson, said about Davis, “Robert joined PJA five years ago to shape our digital strategy. He grew our digital offering, built out the technology group, the analytics team, and a group of strategists. As result of his success, media, strategy, and analytics have become inextricably connected and interdependent. It only makes sense that he would take leadership of all these disciplines and set the direction for the next chapter of PJA’s future.” 

    Davis’ advertising career began on the creative side of the agency business holding executive level creative positions with Chiat/Day, Lintas, and Ingalls, then moving to the strategy side of the business while at Think New Ideas and Goodman&Company. His client experience spans a range of marketers such as Capitol One, CVS/Pharmacy, AT&T, Red Hat, American Express, IBM, GlaxoSmithKline, Novartis, Dell, EMC and SAP.

    “Buyers don’t distinguish between digital, strategy, creative and media, said Mike O’Toole,
    PJA’s President. “It is our mission – under Robert’s leadership—to make an integrated, buyer-based approach the foundation of great campaigns.”

    Davis holds a bachelors degree in graphic design from SUNY Fredonia in New York. He and his wife Elaine, and their two boys, Whitman and Gray, reside in Milton, MA.


    About PJA Advertising + Marketing

    PJA Advertising + Marketing likes to figure out the hard stuff.PJA serves a global roster of BtoB and BtoC clients through full-service offices in Boston and San Francisco. PJA is a six-time Top Agency of the Year building integrated marketing campaigns that solve business problems for clients like TracFone, Brother International, Red Hat, Corning, Honeywell, Novartis, Genzyme and FIS Global. For more information, visit www.agencypja.com.
    Last modified: 27 May 2014 10:25 AM | Anonymous member (Administrator)

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