WCVB-TV CHANNEL 5 BOSTON HONORED WITH NATIONAL ASSOCIATION OF BROADCASTERS SERVICE TO COMMUNITY AWARD
Boston (March 31, 2014) – WCVB-TV Channel 5 has won a 2014 Service to America Award in the "Service to Community" category for its exemplary efforts to serve the Boston community in the wake of the attack on last year's Boston Marathon. These prestigious awards, presented by the National Association of Broadcasters Education Foundation (NABEF), recognize outstanding community service by local broadcasters. Winners will be honored at the Celebration of Service to America dinner held Tuesday, June 17 at the National Building Museum in Washington, D.C.
"This is a tremendous honor for all of us here at WCVB and comes at a very poignant time as we prepare to commemorate the one year anniversary of last year's tragic events at the Boston Marathon," said Bill Fine, WCVB President and General Manager. "This national recognition is in acknowledgment of the totality of our energies in covering the Marathon bombing last year and our efforts to help the community heal and solicit funds for victims and survivors, and their families, on behalf of OneFundBoston."
"The winners of this year's Service to America Awards are a testament to local broadcasters' unyielding commitment to public service," said NABEF President Marcellus Alexander. "These stations signify a truly unique value and positive impact as they weave themselves into the fabric of the communities they serve."
The "Service to Community" category honors radio and television broadcasters for individual campaigns, projects or programs that serve the public good or otherwise provide exemplary service to their local communities.
To follow is a summary from the NABEF of WCVB's comprehensive efforts to aid and assist in the healing and rebuilding of the community after last year's tragic events:
From the moment the Boston Marathon bombings shook the city, WCVB-TV was on the scene to support and help heal the community. In the immediate moments following the attack, people locally and across the nation turned to WCVB-TV for news and information. In the aftermath, WCVB-TV provided information on how to help the victims and their families and also played a significant role in rehabilitating the city. Through close involvement with the ongoing public awareness campaign "Boston Strong," WCVB-TV encouraged local residents to support Boylston Street businesses that had been closed during the police investigation, aired a four-hour, commercial-free Boston Strong concert, partnered with the American Red Cross on a blood drive and, six months after the attack, co-hosted a one-hour production of "Boston Strong: Reunited." By providing a constant resource for safety and recovery, WCVB-TV has exemplified the "Boston Strong" attitude in community service.
WCVB-TV was also recently recognized this past February with a 2014 Gracie Award for its exclusive special Boston Strong Reunitedfor “Outstanding Talk Show- News” in the TV local market category.
About The Celebration of Service to America Awards
The Celebration of Service to America Awards are sponsored and produced by NABEF with major support from Hubbard Broadcasting, Inc., Bonneville International Corporation, and the National Association of Broadcasters. In recent years, singer, songwriter, musician and producer, Stevie Wonder; multiple award-winning actress Glenn Close; Oscar-winning actor Jeff Bridges; entertainment industry icon Quincy Jones; legendary rock star Sir Elton John; former President Bill Clinton; First Lady Laura Bush; Her Majesty Queen Noor of Jordan; former New York Mayor Rudy Giuliani; boxing legend Muhammad Ali; former President Jimmy Carter and First Lady Rosalyn Carter; former First Lady Nancy Reagan; among others have been presented with the Celebration of Service to America Leadership Award at the event. Details about the Celebration of Service to America Awards are available at www.nabef.org/STA
WCVB-TV CHANNEL 5
WCVB is Boston’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including WCVB Channel 5, wcvb.com, WCVB mobile and MeTV Boston. Founded by community leaders in 1972, WCVB is committed to its mission to serve the region with quality local content. In addition to 30 hours of NewsCenter 5 coverage each week, original offerings include Chronicle, the nation’s longest running local news magazine; CityLine, a weekly urban magazine program; and On The Record, a weekly political roundtable. The station has been honored with numerous prestigious national broadcasting honors including multiple recognitions as Television Station of the Year by the National Gabriel Awards, the National Headliner Awards, the RTDNA Edward R. Murrow Awards, the regional Emmy's, Associated Press Awards, Walter Cronkite Award, duPont Awards and Gracie Awards. WCVB, Boston’s ABC affiliate station, is owned by Hearst Television Inc., a wholly owned subsidiary of the Hearst Corporation, a leading media company whose global holdings include 29 television stations and two radio stations. Follow us on Facebook (wcvb5), Twitter (@wcvb) or Google+ (search +wcvb)
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Karen FisherMedia Relations SpecialistWCVB-TV Boston | WCVB.comKFisher@hearst.com