Killing Kennedy Companion Site Explores the Dual Paths of Kennedy and Oswald

  • 21 Nov 2013 12:01 PM
    Message # 1443292
    Anonymous member (Administrator) - Killing Kennedy Companion Site Explores the Dual Paths of Kennedy and Oswald 

    Ambition. Failure. Adversity. Love. Loss. Conviction. What forces drive one man to be President and another to become his assassin? That’s the question we sought to answer when the National Geographic Channel tasked Mullen with creating an online companion site for their new movie, Killing KennedyThe Ridley Scott production, starring Rob Lowe as JFK, debuts November, 2013 on the National Geographic Channel.

    In partnership with the National Geographic Channel, Mullen created, a cross-platform, multi-device, scroll-based parallax site that pushes HTML5 to its limits while exploring the two lives at the center of one of America’s most shocking eventsundefinedthe assassination of John F. Kennedy by Lee Harvey Oswald. Featuring hundreds of photos, videos, graphics and statistics, tells the life stories of two men whose lives are forever connected by one terrible moment in American history.

    One truly compelling element of the site experience is a video and poetry reading of Alan Seeger’s Rendezvous with Death.”  It’s a poem of WWI vintage that JFK discovered and, legend has it, carried with him throughout his tour of duty in WWII.  It’s used on the site to dramatize the tragic intersection of Kennedy and Oswald. The haunting voice reading the poem is legendary folk singer Pete Seeger (Alan’s nephew). 

    On the site, we brought a decidedly modern bent to a classic American story, building faux-3D scenes with parallax techniques, wide explorable panoramic takes on classic photographs, historically-appropriate audio, and deep dives into historical archives with incredible videos like Marilyn Monroe's classic "Happy Birthday" rendition and the live-on-TV assassination of Lee Harvey Oswald in the basement of the Dallas Police Department.

    The site syncs with the movie during live airings allowing the viewer to have a second-screen experience that goes deeper into the story. 

    For more information:

    David Swaebe


    SVP, Agency Communications & Business Development



    #  #  # Creative Credits

    Client:  National Geographic Channel

    Chief Marketing Officer:  Courteney Monroe

    Director, Digital Media:  Matt Zymet

    Agency:  Mullen and Mediahub

    Chief Creative Officer:  Mark Wenneker

    Chief Digital Officer:  Stephen Goldblatt

    Chief Media Officer:  John Moore

    Executive Creative Director:  Tim Vaccarino

    Executive Creative Director:  Dave Weist

    SVP, Creative Media Integration:  Dustin Johnson

    VP, Creative Director/Art Director:  Jon Reil

    Associate Creative Director:  Nicole Berard

    VP, Creative Social Integration:  Amy Nagy

    SVP, Director of Creative Technology:  Christian Madden

    Senior Creative Technologist:  Kenji Ross

    Senior Creative Technologist:  Marc Lynch

    Senior Creative Technologist:  Joe Palasek

    Creative Technologist:  Stefan Harris

    Senior Designer:  Marc Lassoff

    Senior Copywriter:  Kelly McAuley

    Junior Designer:  Hannah Peckham

    Art Director:  Sam Mullins

    SVP, Exec Director of Integrated Production:  Liza Near

    Group Head Producer:  Tiffany Stevens

    Senior Digital Producer:  Alanna Whelan

    Director of Digital Operations:  Steve Laham

    Quality Assurance Engineer:  Ryan Nelsen

    Jr. Quality Assurance Engineer:  Amber Archambeault

    Senior Experience Designer:  Mark Boroyan

    Content Writer:  Caroline Roberts

    VP, Director of Art Production:  Tracy Maidment

    Creative Re-Toucher:  Nick Carter

    Production Designer:  Gabe Weinberg

    Production Designer:  Thai Dahn

    VP, Senior Video Editor:  Jessica Phearsome

    Content Producer:  Maura Larose

    Account Director:  Jessica Zdenek

    Senior Account Executive:  Fran DiPerna

    Additional Credits for Rendezvous With Death Video

    VP, Creative Director:  Jon Ruby

    SVP, Director of Design/Global Brands:  Richard Hart

    Director/Editor:  Emile Doucette

    SVP, Director of Broadcast Production:  Zeke Bowman

    Producer:  Vera Everson

    Associate Editor:  Nick Brecken

    Senior Content Producer:  Jamee Sheehy

    Animator:   Jaime Klein

    Group Account Director:  Rebekah Pagis

    VP, Business Affairs:  Kim Burns

    Business Manager:  Vanessa Fazio

    VFX:  Brickyard

    Lead VFX Artist:  Geoff McAuliffe

    Producer:  Kirsten Anderson

    AUDIO POST:  Soundtrack

    Sound Design/Mixer:  Mike Secher

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