There's No Better Feeling Than Winning at Home: 53rd Annual Hatch Awards

  • 15 Nov 2013 8:26 AM
    Message # 1439101
    Anonymous member (Administrator)

    THERE’S NO BETTER FEELING THAN WINNING AT HOME

    The 53rd Annual Hatch Awards, Presented by The Ad Club, Brought the Annual Creative Community Celebration to Fenway

    BOSTON, MA- November 14, 2013– The Ad Club presented the 53rd Annual Francis W. Hatch Awards last night at The House of Blues, bringing another reason to celebrate Boston to Lansdowne Street. The night honored the very best in creative excellence out of the New England region at this long-standing and prestigious awards show.

    Close to 900 attendees gathered to celebrate the most creative agencies, advertising professionals, and clients building brands in New England. With over 1,500 submissions in 36 categories, The Hatch Awards have become the premier New England awards show for branding and marketing. Every major Fortune 500 brand handled by an agency locally was represented; JetBlue Airways, Liberty Mutual, Staples, and Progressive to name just a few.

    Boston-based international advertising agency, Arnold Worldwide, took home the coveted Best of Show award for their work with client Jack Daniel’s. In response to Arnold’s win, Ad Club President, Kathy Kiely, commented “This year’s Best of Show award was a difficult decision for the judges, as there was so much impressive work submitted. Ultimately, the winning campaign made an impression, as it utilized numerous hand-made, hand-crafted design elements which were then integrated through all of the latest cutting edge technology.”

    By the end of the night, 155 Gold, Silver, and Bronze awards were presented to ad agencies, in-house creative shops, and students. The Hatch Awards Steering Committee was Chaired by Linda SanGiacomo, Senior Director, Advertising and Creative at Dunkin’ Brands. As always, the entries were judged by a jury of creative leaders flown in from around the country, including agencies such as R/GA, BBDO SF, Wondersauce, Mother New York, Garrand, and more.

    This year’s top winners who took home the most iconic Hatch Bowls included Arnold Worldwide with 74, Hill Holliday with 49, MMB with 21, and Allen & Gerritsen with 15.

    In celebration of The Ad Club’s own 100th Anniversary, celebrated over the course of this past year, the creative community was asked to nominate their choices for the Top 100 Creative Influencers in New England; those individuals who help inspire creative greatness in others. Crowd sourcing through Twitter the #Hatch100 Top Creative Influencers were nominated, and last night, those 100 nominees were honored with a VIP reception in The House of Blues’ Foundation Room, sponsored by Spotify. Those honored included current creative all-stars as well as seasoned legends, all of whom have made a significant impact on the creative industry.

    Major sponsors for the night included Shutterstock, Spotify, Liberty Mutual, and The Creative Group.

    For details and information contact:


    Christen Stumpf

    The Ad Club

    22 Batterymarch St.

    Boston, MA 02109

    617-262-1100 x 107

    christen@adclub.org

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    ABOUT THE AD CLUB

    The Ad Club is the trade association for the New England marketing & communications Industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch AwardsMedia Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit www.adclub.org.


© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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