AMP Agency Named Advertising Agency of
Record for Rally Labs’ Blowfish for Hangovers
Agency will Partner with Innovative
Hangover Remedy to Help Expand Brand’s National Presence
NEW YORK, NY (August XX, 2013) undefinedAMP Agency, an integrated marketing agency, announced today
that it has been named the agency of record for Rally Labs, maker of the morning-after
hangover remedy, Blowfish.
With an effervescent formula
that includes aspirin and caffeine, Blowfish is the proven hangover remedy sold
nationwide at CVS and Duane Reade. Serving as the agency of record, AMP Agency
will help the brand evolve its go to-market strategy with an integrated marketing
campaign centered on stimulating consumer conversations both online and offline.
“We’re very excited to be
partnering with AMP to further spread Blowfish’s message of ‘owning the night
and saving the day’ nationwide,” said Brenna Haysom, Founder & CEO, Rally
Labs. “AMP had all the qualities we were looking for in a partner – strategic,
creative, entrepreneurial – and we felt that their content-driven approach aligned
perfectly with the spirit of the Blowfish brand.”
To align the brand with real-time consumer conversations around
the relevant topics of drinking and hangovers, Blowfish and AMP Agency are launching
a national study and creating an online experience to provide insight into
drinking and hangover behaviors based on real-time, social listening. Additionally, AMP will execute national sampling programs to
support all digital efforts, which include content marketing and social
“Rally Labs’ Blowfish is the
ideal company to partner with,” said Gary Colen, CEO at AMP Agency. “It’s an
innovative brand who shares our desire to push the limits in the social and
The account will be managed
by AMP Agency’s New York office.
For more information about AMP, including a creative
portfolio and client roster, please visit http://www.ampagency.com/, become a fan on Facebook, or follow @AMP_Agency on Twitter.
ABOUT RALLY LABS’ BLOWFISH
Brenna Haysom saw her share of late
nights and workday hangovers during a ten-year career in finance. Recognizing
the need for a truly effective hangover remedy, she decided to put her Harvard
MBA to good work, providing a solution that no pharmaceutical company had ever
done right. After extensive research on all aspects of hangovers and hangover
relief, the Rally Labs team finally found a formula that did the trick fast and
Blowfish was created.
ABOUT AMP AGENCY
Agency is a strategic, full-service, integrated agency with offices in Boston,
New York, and San Francisco. We're a team of creative minds, digital
strategists, social and behavioral scientists and media experts that focus on
creating contextually relevant consumer engagements across digital and physical
brand experiences. We employ an "Insights Inspired, Results Driven"
approach to design end-to-end marketing solutions for the brands we partner