Blitz Media Names Directors Of Marketing And Innovation

  • 20 Mar 2013 8:49 PM
    Message # 1247989
    Deleted user


    BOSTON, MASS. March 19, 2013-- Melissa Lea, President & CEO of Blitz Media

    announced today that Kerryann Driscoll has been elevated to Director of

    Marketing and Pat LaCroix has been promoted to the newly created position of

    Director of Innovation.

    "Kerryann and Pat have the right experience combined with a sense of

    ownership and pride in Blitz Media," said Lea. "As an employee owned

    company, they have a stake in the success of our clients and our people."

    As Director of Marketing, Kerryann will have a role in shaping the company¹s

    strategic direction and oversee all marketing and business development

    activities. She previously held the role of Group Account Director. She has

    extensive experience building fully integrated marketing and communications

    programs and brings over 12 years of agency and client-side marketing

    experience to Blitz Media.

    As Director of Innovation, Pat will lead cross channel and department

    integration and drive agency innovation and expertise across current and

    emerging media platforms.

    "We have recently seen an uptick in new business wins, which has energized

    the team at Blitz Media," said Lea. "The possibilities of what Kerryann and

    Pat can accomplish are adding to this energy and excitement at the agency."

    203 Crescent Street Waltham, MA 02453 781.247.7100

    Prior to joining Blitz Media as Group Director, Pat led media teams at

    Arnold MPG and mediahub from Mullen on accounts such as Fidelity, Goodyear,

    National Geographic, Barnes & Noble NOOK, Lending Tree, The Hartford and

    Blue Cross Blue Shield.

    Prior to joining the agency, Kerryann was a Blitz client serving as the

    Chief Marketing Officer at OptHome, where she served as a company

    spokesperson and oversaw the company¹s brand development, public relations

    strategy, and media placement. Previous client-side experience includes

    RE/MAX of New England, the Muscular Dystrophy Association, and

    CircleLending, a start-up that was eventually acquired by Virgin.

    About Blitz Media

    Blitz Media is a strategically oriented, analytically driven media planning

    and buying agency. It develops innovative and powerful communications

    strategies that connect brands with consumers in ways that deliver results.

    Founded in 1986, Blitz offers clients a full range of online and offline

    communications solutions. Services include marketing and media strategy,

    media planning and buying, media partnerships and sponsorships, and campaign

    testing, optimization and analytics. Blitz serves a variety of clients

    including Wendy¹s, Ringling Bros. and Barnum & Bailey Circus, Disney on Ice,

    Breville, Carbonite, Tivoli Audio, IdeaPaint and Boston Children¹s Hospital.

    For more information, visit

    Last modified: 28 Mar 2013 4:19 PM | Deleted user

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