MULLEN WINS AMERICAN DIABETES ASSOCIATION INTEGRATED MARKETING ACCOUNT

  • 26 Feb 2009 7:11 PM
    Message # 121506
    Anonymous

    Three-Year Assignment is to Raise Awareness and Stop Growth of Widespread Disease

    Pittsburgh, Penn. and Wenham, Mass., February 26, 2009 - Mullen has won the integrated marketing account for the American Diabetes Association (ADA) following a competitive review.  The agency, which has extensive experience in the area of healthcare marketing and advocacy, has been awarded a three-year contract to develop a new branding campaign to raise awareness and understanding of the seriousness of diabetes and its consequences.  Mullen’s efforts will support the entire Diabetes Association from local field offices through national programming.

    “Mullen demonstrated a tremendous understanding and passion for our cause,” said Larry Hausner, chief executive officer of the American Diabetes Association.  “We know they’ll be a strong strategic and creative partner in our efforts to fight diabetes.”

    As the first-ever agency-of-record for the Diabetes Association, Mullen will provide a full-range of marketing communications services, including strategic planning, advertising, digital marketing, media planning and buying, as well as extensive public relations and public affairs.  An integrated brand team, spanning Mullen’s Pittsburgh, PA and Wenham, MA offices, will collaborate on the American Diabetes Association account.

    “Across all of Mullen, we found that dozens of people have been personally affected by the diabetes epidemic,” said Brian Bronaugh, president of Mullen-Pittsburgh.  “We know the suffering that diabetes creates and we’re honored to represent the American Diabetes Association in their noble cause to eradicate this challenging disease.”

    About the American Diabetes Association
    The American Diabetes Association (www.diabetes.org) is leading the fight against the deadly consequences of diabetes and fighting for those affected by diabetes. The American Diabetes Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

    About Mullen
    Mullen is a full-service agency and an independent brand within the Interpublic Group of Companies.  Mullen’s client portfolio includes General Motors, Four Seasons Hotels and Resorts, Stride Rite Children’s Group, Orbitz, The Stanley Works, MassMutual, La Quinta Inns & Suites, T.J. Maxx, U.S. Department of Defense, HSBC, Panera Bread, SunTrust, LendingTree, Match.com, Embarq, National Grid and Highmark Blue Cross Blue Shield.   Headquartered in Wenham, Massachusetts, the agency operates offices in Winston-Salem, North Carolina; Detroit, Michigan; and Pittsburgh, Pennsylvania.  For more on Mullen, visit www.mullen.com

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