Allen & Gerritsen Adds Senior Vice President of Media Strategy & Analytics, Creates Chief Client Officer Postions

  • 03 Oct 2012 3:13 PM
    Message # 1092645
    Deleted user

    ALLEN & GERRITSEN ADDS SENIOR VICE PRESIDENT OF MEDIA STRATEGY & ANALYTICS, CREATES CHIEF CLIENT OFFICER POSITION

    Boston, MA (October 3, 2012) undefined Allen & Gerritsen (a&g), recently ranked number one in the United States by Advertising Age as “Best Place to Work in Marketing and Media” for the second consecutive year and listed among the Best Places to Work in Massachusetts by both the Boston Business Journal and the Boston Globe announces the addition of Julie Coulton to the position of Senior Vice President of Media Strategy & Analytics.   She will report to Majja Dennis, who was also promoted from EVP/Marketing into the newly created position of Chief Client Officer.

    As the company continues to build on the momentum of its new Innovation District headquarters, Majja Dennis will take an expanded role in the leadership of the organization.  As Chief Client Officer, Dennis will oversee a&g’s marketing, brand strategy & planning, media & analytics, content activation, and brand experiences groups.  This change allows a&g to focus on connecting business leadership, audience intelligence, and measurement into better insights and more compelling storytelling for all its clients.  Dennis has been with a&g for two years.

    Julie Coulton’s addition will enhance a&g’s ability to transform ideas and metrics into building brands and business.  In her role, she will be responsible for developing an integrated team that will create an enhanced digital media capability that “looks at media as another form of creative” as well as overseeing the integrated strategy of a number of existing a&g clients.

    Coulton brings over 15 years of experience to a&g. Her work history includes three years at Digitas San Francisco, three years at Mullen and a stop at Tapjoy, Inc.  As the VP, Director for Digital marketing at Digitas, she was responsible for managing more than $175 million in marketing budgets and managing major client relationships, including AT&T.  At Mullen, in her role as Senior Vice President, Director of Media Strategy, Coulton developed integrated marketing strategies for top clients including JetBlue and Zappos and set the overall digital vision for the agency. She also held multiple senior level positions at Carat Worldwide.

    “Our mission to continually focus on ‘what’s next’ is an enormous part of how we identify new opportunities for our clients,” said Andrew Graff, Chief Executive Officer at Allen & Gerritsen. “Majja Dennis’ new position allows her to showcase her strength in championing new ideas and leading in their creation along with Chief Creative Officer Gary Greenberg. Additionally, Julie Coulton’s dynamic presence at the head of our Media Strategy and Analytics will help our clients maximize their media presence both strategically and creatively.”

    For more information about a&g, including a comprehensive creative portfolio and client roster, please visit www.a-g.com, become a fan on our Facebook page, or follow @AllenGerritsen on Twitter.

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    About Allen & Gerritsen

    Allen & Gerritsen (a&g) is a 27-year-old advertising agency with an entrepreneurial spirit.  Always focused on what’s next, we view the agency as a lab, incubating ideas to build business (including our own media channels like #Techi).  a&g is ranked number one by Advertising Age a Best Place to Work Top 50 Independent advertising agencies in the US and named a Best Place to Work in Massachusetts by both the Boston Globe and the Boston Business Journal. Our client roster is comprised of a mix of consumer and BtoB brands, including:  The Boston Celtics, Bright Horizons Family Solutions, Comcast, Hornsby’s Hard Cider, Kamik Footwear, MFS Investment Management, Partnership for a Drug Free America, Raymond Corporation (a division of Toyota Industries Corporation), Toy State, Waters Corporation and Zildjian.

    Contact:

    Andrew Mastrangelo

    Director, Corporate Communications

    Direct – 857-300-2026

    Mobile – 339.237.0801

    amastrangelo@a-g.com


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