Connelly Partners Features Mischievous Behavior in New England Aquarium Advertising Campaign

  • 11 Jul 2012 1:23 PM
    Message # 1005855
    Deleted user


    BOSTON - July 11, 2012 – The New England Aquarium has uncovered mischievous behavior taking place in its New Balance Foundation Marine Mammal Center, and Boston-based ad shop Connelly Partners is helping them to make the most of it with a new advertising campaign.

    The culprits? Two young sea lions named Zoe and Sierra, who have taken center stage with their rascally, and oftentimes unpredictable, antics. The creative? A highly visual campaign featuring the sea lions, who arrived at the New England Aquarium in August 2011.

    The campaign creates buzz with taxi top advertisements, a complete takeover of the Park Street T station, bus shelter wraps, posters, and advertising columns. Connelly Partners also produced print media advertisements, 60-second radio spots, digital display units, and social media promotions. The media, which targets Boston-area visitors, will run throughout July and August.

    Connelly Partners’ Executive Creative Director Alyssa Toro, Creative Director Nick Bontaites, and Senior Art Director Jonah Hulbert led the campaign’s creative development.

    “The New England Aquarium is one of those amazing family fun destinations where there is always something new to see. Our job is to highlight to people the fun to be had that's right under their noses by using the noses of some of the aquarium's most famous and adorable residents,” said Steve Connelly, president and chief creative officer of Connelly Partners.

    This campaign marks the first occasion in which Connelly Partners has served as the Aquarium’s lead creative agency. “The Aquarium’s sleekest new stars, Zoe and Sierra are rocketing around New Balance Foundation Marine Mammal Center to the delight of our visitors,” explained Jane Wolfson, vice president of marketing and communications for the Aquarium. “Connelly Partners leveraged that energy and created a campaign that illustrates the exhibit’s interactivity and excitement.”

    About Connelly Partners:
    Founded in 1999, Connelly Partners is a full-service advertising agency located in Boston. Clients include the Massachusetts Office of Travel and Tourism, al fresco All Natural, Stowe Mountain Resort, Samsonite, Tufts Health Plan, Babson College, BJ’s Wholesale Club, Public Service of New Hampshire (PSNH), and Salem Five. For more information please visit


    For more information, contact:
    Victoria Cimino
    Public Relations Supervisor
    Connelly Partners
    Mobile #617-470-8878; Office #617-521-5428

  • 27 Jul 2012 9:34 PM
    Reply # 1024075 on 1005855
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