JUDGING Hatch Awards judges are selected from around the U.S. and Canada by the Hatch Steering Committee. No member of the Committee and no employee of any communications agency in New England will participate in the judging, nor will there be any pre-selection of material for the judges.

This is a regional show, with national standards. The body of work will be judged against itself, with the goal of recognizing New England’s best efforts in delivering big ideas.

Gold, Silver, Bronze and Distinctive Merit Awards will be given to those entries which the judges feel deserve them. One bowl must be awarded in each category, though it does not have to be a Gold. “Best of Show” will be awarded to that entry which the judges feel distinguishes itself above all others. {back to top}

DEADLINES All entries and fees are due no later than 5 p.m., June 20th. Entries received after the 20th are subject to a $25 late fee per entry. Entries received after the 27th will not be accepted. Winners will be announced at the 2008 Hatch Awards Show on October 3, 2008. {back to top}

What may be entered: Any advertising, design, direct or interactive material(s) first published, broadcast, distributed or posted between May 1, 2007 and June 1, 2008. The overall creative theme of each entry must have been conceived in New England, even if production took place elsewhere. {back to top}

VERIFICATION
All submitted entries must be able to prove paid media placement, if so required. Your signature on the Master Entry List provides your and your company’s agreement to submit any documentation deemed necessary, such as a tear sheet, insertion order or log sheet. Any entry for which adequate verification cannot be provided will be disqualified from the show and no refund will be given. {back to top}

CATEGORIZATION
Please note there are numerous changes in this year’s competition. Some categories are completely new and others have been combined. The Hatch Steering Committee reserves the right to re-categorize any entries. Such entries will be placed into their appropriate category as defined here in the Call for Entries. Any piece that is moved by the Committee will be done so without notification. {back to top}

The rule: A single idea cannot be entered more than two (2) times total – for instance, once as a single entry and once as part of a campaign. An example of violating this rule: Entering an idea in Consumer Magazine as a single ad and as part of a campaign, then entering a re-sized version of the same idea in Design Poster and/or Out-of-Home, and/or as a web banner. {back to top}

PAYMENT
Checks should be made payable to The Ad Club, and submitted along with entry materials (Master List, Entry Forms and materials) to:

The Ad Club
Attn: Hatch Awards
9 Hamilton Place
2nd Floor
Boston, MA 02108

SUBMISSIONS WITHOUT COMPLETED MASTER LIST OR WITHOUT PAYMENT IN FULL WILL NOT BE ACCEPTED. {back to top}

PREPARING ENTRIES

FOR ALL ENTRIES Include a CD with your submission that contains both a high & low-res JPEG in the event your work makes the final cut. In addition, for all Radio & TV, please include the script for each spot. For Interactive Media, include the best quality images/screen shots you have (5-10 captures).

MAGAZINE AND NEWSPAPER ADS, POSTERS SMALLER THAN 36x24 Do not mount anything. We need ONE reprint of each entry. Remember, campaigns contain at least 3 but no more than 5 pieces. Hinge campaign entries together with tape. Affix two Entry Forms to the back of ALL reprints.

OTHER PRINTED MATERIALS (BROCHURES, IDENTITY SYSTEMS, BOOKS, DIRECT MAIL, ETC.) We need one example of each entry. Tape two Entry Forms to the back of the entry. In the case of a two-sided entry, multi-paged booklet, catalog or brochure, place your two examples in a manila envelope with Entry Forms taped on the outside. Oversized or complex entries may be submitted via electronic file (CD, Zip, etc), both low and hi-res versions.

OUT-OF-HOME (TRANSIT, BILLBOARD, POSTERS OVER 36x24) All entries, regardless of size, must be submitted via electronic file (CD, Zip, etc), both low and hi-res versions. This file is in addition to the complete group of electronic files you will be submitting of all your entries. Attach two copies of the Entry Form to the file case.

RADIO We accept audio CDs only. No cassettes. Each single entry (no more than 120 seconds in length) should be submitted on a separate CD, clearly labeled with the spot’s title and client name. Please tape a script of each spot to the outside of the CD jewel case, along with two copies of the Entry Form. Each campaign (at least 3 but no more than 5 spots) should be grouped on its own CD, with two seconds between commercials. You must attach the scripts for each spot in the campaign to the jewel case, along with your Entry Forms. A field in the online registration process has been provided for scripts. Scripts can be attached in that field.

TELEVISION All TV spots must be submitted on Beta SP & DVD. Each single television entry (no more than 120 seconds in length) should be submitted on a separate Beta SP tape with bars and slates at the beginning of each reel and 3-5 seconds between commercials, clearly labeled with the spot’s title and client name. Please tape a copy of the script, along with two copies of the Entry Form, to the video package. Each campaign (at least 3 but no more than 5 spots) should be grouped on its own Beta SP, with cue markings for the individual spots. Don’t forget a script for each spot, plus the Entry Forms for each video package. A field in the online registration process has been provided for scripts. Scripts can be attached in that field. Please Note: The opening slates should NOT divulge the agency who created/produced the spot. Please include ONLY spot title & client name. Please include all data in your entry form.

INTERACTIVE For web sites and banners, please submit the URL (including user name and password, if required) through our online registration process. Please see ALL ENTRIES above regarding screen shots. Your work will be judged online, the screen shots are for final production of The Hatch Book.

UNCONVENTIONAL CATEGORY For any unconventional submissions, please include a brief description of the piece - tell us about the thought process behind it, how it was used (at a trade show, guerilla marketing, etc. and then any other details that might be helpful in "telling the story" and making it real for the judges.

INTEGRATED CAMPAIGNS Please submit all components for integrated campaigns on one CD or DVD with two entry forms attached. {back to top}