 |
2008 categories Please review the categories carefully - there have been a few changes since last year. |
| 01. Consumer Magazine Single Page Single magazine ads, single full page in size, any number of colors, appearing in general consumer magazines. Includes ads from Sunday supplements. {back to top} | |
| 02. Consumer Magazine Spread Single magazine ads, spread size, any number of colors, appearing in general consumer magazines. Includes ads from Sunday supplements. (Continuous-page advertisements are to be submitted in this category if the advertiser is identified on only one portion of the ad.) {back to top} | |
| 03. Small Space Single magazine advertisements less than 1/2 page in size, any number of colors, appearing in general consumer magazines. Includes ads from Sunday supplements. OR, single newspaper ads, 1/2 page and under, any number of colors. {back to top} | |
| 04. Newspaper Single ads, over 1/2 page, any number of colors. (Ads from Sunday supplements are to be entered in the Consumer Magazines category.) {back to top} | |
| 05. Business-to-Business/Trade Single ads, any size, any color, specifically designed and placed to reach a business. For example, business and industrial products and services aimed at retailers, distributors, brokers, dealers, jobbers, advertising agencies, etc. {back to top} | |
06. Print Campaigns Campaigns (at least 3 but no more than 5 ads) from the following categories: Consumer Magazine Single Page/Spread / Small Space / Newspaper / Business-to-Business/Trade Campaigns will be judged within their own category. For example, all of the Small Space Campaigns will be judged together and should be marked on the Entry Form accordingly. **Please Note: All entries in this category must be taped together to be considered. {back to top} |
|
| 07. Advertising Communications Print ads or posters, individual or campaign (any size, any color), created by advertising or marketing agencies, in-house agencies, design studios, interactive firms, technical/production studios, media suppliers or freelancers to promote (or recruit for) themselves or trade associations, such as The Ad Club. Also includes internal company communication including ads, posters and emails. {back to top} | |
| 08. Out-of-Home (Outdoor, Transit & Posters) Individual billboards (painted or printed), 2-sheets, car cards, TDI posters, bumper stickers or advertising posters. Also includes campaigns (at least 3 but no more than 5 pieces) of the above. {back to top} | |
| 09. Public Service Print ads or posters, design, direct or interactive pieces, individual or campaign, produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image. {back to top} | |
| 10. Direct Mail — Flat Letters, postcards, self-mailers etc. mailed under any class permit. Singles or campaign (at least three, no more than five pieces). Must solicit a direct, measurable response (inquiry, order) from consumers or businesses. Campaigns are considered a combination of at least three but not more than five pieces with a related concept. {back to top} | |
| 11. Direct Mail — Dimensional Any three-dimensional mailing, single or campaign (at least three, no more than five, pieces), including boxes, tubes, cartons or other non-standard carriers. Must solicit a direct, measurable response (inquiry, order) from consumers or businesses. {back to top} | |
| 12. Advertising Less Than $20,000 This category is specifically designed for freelance work, advertisements, print, posters, radio, everything for your clients with smaller budgets. ANY PIECE OF WORK PRODUCED FOR ANY CLIENT WHO SPENT LESS THAN $20,000 A YEAR IN MEDIA FOR ADVERTISING MUST BE ENTERED IN THIS CATEGORY AND THIS CATEGORY ALONE. {back to top} | |
| 13. Identity Systems Logo, letterhead, envelope, business card for any company, including non-profit organizations. Single entry or up to a 5-piece campaign. {back to top} | |
| 14. Company Literature Brochure, sales kit, booklet or catalog for any audience, or company. Single entry or up to a 5-piece campaign. {back to top} | |
| 15. Annual Reports Annual report for any company, including non-profit organizations. {back to top} | |
| 16. Packaging & Point-of-Purchase Packaging, label, shopping bag, in-store signage, counter card, aisle display, 3-dimensional or free-standing display for any audience. Single entry or up to a 5-piece campaign. {back to top} | |
| 17. Posters Individual printed posters (NO STATS OR VELOXES). Oversized entries may be submitted via electronic file (CD, Zip, etc), both low and hi-res versions. Individual pieces or a campaign (at least 3 but no more than 5 pieces) with a creatively related concept. {back to top} | |
| 18. Radio Individual commercials (limited to 120 seconds in length) promoting consumer or business products or capabilities. {back to top} | |
| 19. Direct Response Broadcast Singles and campaigns (at least 3 but no more than 5 ads). Television or radio commercials specifically designed to generate inquiries or orders. Spots must encourage the audience to respond immediately, either through a toll-free number or web URL that is central to the presentation. {back to top} | |
| 20. Public Service Broadcast Television or radio spots, individual or campaign, produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image. {back to top} | |
| 21. Television - National Individual commercials (limited to 120 seconds in length) promoting any product or service, either corporate or retail. TV that runs in national spot markets is considered national TV.{back to top} | |
| 22. Television- Regional Individual commercials (limited to 120 seconds in length) promoting any regional product or service, either corporate or retail that are produced and aired solely for regional promotion (note: this doesn't include regional tagging on otherwise national spots). {back to top} | |
| 23. Broadcast Campaigns Campaigns (at least 3 but not more than 5 ads) from the following categories:
Radio / Television-National / Television-Regional Campaigns will be judged within their own category. For example, all of the Radio Campaigns will be judged together and should be marked on the Entry Form accordingly. {back to top} |
|
| 24. Banners Animated GIFs, either a single execution or campaign (at least 3 but no more than 5 executions) of any size media unit (i.e., 468x60, skyscraper, etc.) {back to top} | |
| 25. Banners - Rich Media Banners, interstitials and superstitials, either a single execution or campaign (at least 3 but no more than 5 executions), any size media unit, that use rich media (Flash, rollover/click-to-expand technologies, video, etc.) to encourage interaction. {back to top} | |
| 26. Direct E-Mail E-mail of any format that solicits a direct, measurable response from consumers or businesses. Single emails or campaign (at least 3 but no more than 5 executions). {back to top} |
|
| 27. Web Sites Sites created for clients with the primary purpose of supplying information about the client to the user, completing sales transaction for the client’s goods or services, either self-promotion (agency or individual), artistic expression or entertainment or for clients with the primary purpose of advertising. Advertising sites may be an extension of an offline advertising campaign and should link to/from a client’s corporate or e-commerce site. {back to top} |
|
| 28. Student Any work in any media, singles or campaigns (at least 3 but no more than 5 pieces), from any advertising discipline for any speculative client. NOTE FOR STUDENTS: All work submitted in these categories must be speculative. Please submit your ads in comp form. Ads may be mounted or unmounted and any size. Color copies are fine. All students still enrolled in college are eligible, as are students of The Ad Club classes, even those students employed by an agency. Participants entering work in the Student category are ineligible to enter work in any non-Student category, and vice versa. {back to top} |
|
| 29. Unconventional Format This category is specifically designed for “big idea” branding projects and formats that don’t necessarily fit into other categories. Entries in this category must be larger brand ideas that go beyond traditional advertising (i.e., something that will take the judges by surprise). {back to top} |
|
| 30. Integrated Campaigns Campaigns involving at least 3 or more formats (i.e., print, television, interactive, radio, etc.) that fall under a singular, cohesive brand message promoting any one company, product or service, including public service. Submissions must be a cohesive integrated idea across various formats. ***Please submit all components for integrated campaigns on 1 CD or DVD with 2 entry forms. {back to top} |
|