The Ad Club welcomes Protobrand to the Corporate Member Network
Marketers do not own brands. Neither do customers. The process for building meaning into brands is one of co-creation. Brands are built in a participatory culture, where multiple actors tell the brand story and the visibility of user-generated content sometimes eclipses the official media spend. Rather than defend against this, Protobrand embraces the host of voices contributing to meaning. Our tools and processes uncover, leverage, and facilitate the vibrant social life of brands.
What Gets Us Up In The Morning
Honestly, it's espresso. But once we are sufficiently caffeinated, the Protobrand team is a textbook case of O.B.D., that is, Obsessive Branding Disorder. It is impossible for us to see something in the news or daily life for which we don't see a branding implication. From politics to product launches, our reflex is to reverse engineer the brand strategy, critique it, and put it back together the right way. That's why such a diverse collection of clients, from plumbing manufacturers to global software companies, relies on our disorder. See what happens when coffee and a passion for branding are combined for the benefit of clients. We call it "Branduccino." Delicious.Protobrand