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The Ad Club
 

Just In

Welcome new members!

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  • Facebook

    25-Aug-10 11:27 | Kaitlin Maud (administrator)
    The Ad Club welcomes Facebook to the Corporate Member Network

    Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.

    Facebook’s simplified navigation gives users easy access to core site functions and applications. Profile, Friends, Networks and Inbox – pages core to the user experience on Facebook – have a prominent place at the top of the user’s profile page. Facebook applications – Photos, Notes, Groups, Events and Posted items – are displayed on the left side bar, along with any third-party applications a user has added to their account.

    Facebook is one of the most-trafficked PHP site in the world, and one of the largest MySQL installations anywhere, running thousands of databases. Facebook has built a lightweight but powerful multi-language RPC framework that allows the company to seamlessly and easily tie together subsystems written in any language, running on any platform. The company is the largest user in the world of memcached, an open-source caching system, and has created a custom-built search engine serving millions of queries a day, completely distributed and entirely in-memory, with real-time updates.


    Facebook



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  • Procter & Gamble

    17-Aug-10 13:10 | Kaitlin Maud (administrator)
    The Ad Club welcomes Procter & Gamble to the Trustee Member Network

    Procter & Gamble is a global company that provides consumer products in the areas of pharmaceuticals, cleaning supplies, personal care, and pet supplies.

    Driven by passionate people and a common purpose, P&G brings trusted brands to consumers around the world.

    Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality,  leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R),  Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R), Clairol Nice 'n Easy(R), Head & Shoulders(R), and Wella.  The P&G community consists of almost 110,000 employees working in over 80 countries worldwide.  Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

    About Gillette
    For more than 100 years, The Gillette Company has transformed innovative ideas into consumer products that engender strong and enduring consumer brand loyalty around the world.  Gillette is a leader in male grooming, a category that includes blades, razors and shaving preparations.  Gillette also holds a strong position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices.  In addition, the Company is the world leader in alkaline batteries and is recognized for its Oral-B in manual and power toothbrushes. The Company employs nearly 30,000 people globally and operates 31 manufacturing plants in 14 countries.


    Procter & Gamble


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  • Thermo Fisher Scientific

    10-Aug-10 12:13 | Kaitlin Maud (administrator)
    The Ad Club Welcomes Thermo Fisher Scientific to the Corporate Member Network

    Think Thermo Scientific for superior analytical instruments, laboratory equipment, software, services, consumables and reagents. Find better workflow solutions spanning sample preparation, sample analysis, and data interpretation.

    Our family of global service brands provide a complete portfolio of laboratory equipment, chemicals, supplies and services for research, safety, healthcare and science education.

    Quality consumables and supplies spanning glassware, plasticware, vials, tubes, slides and syringes. Also chemical filtration, purification and packaging of ultra-high purity solvents. Acros, Capitol Vial, Chase, Chromacol, EP Scientific, Eutech, Maybridge, Microm, Metavac, Nalgene, National, Oxoid and Remel are among specialty product brands.


    Thermo Fisher Scientific



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  • AisleBuyer

    10-Aug-10 12:00 | Kaitlin Maud (administrator)
    The Ad Club Welcomes AisleBuyer to the Entrepreneur Member Network

    At AisleBuyer, we believe in using technology to make shopping easier and better than ever before. We believe radical things like you should never have to wait in line and that you should have access to the best features of online shopping without sacrificing the things you love about in-store shopping. We developed AisleBuyer to dramatically improve the in-store shopping experience while helping retailers attract and retain their customers.

    AisleBuyer puts power back into the shopper's hands. Our application is not about a move from traditional retail towards m-commerce; rather, it is the perfect integration of the two – uniting the best of both channels for consumers and businesses. With AisleBuyer, consumers gain the convenience of readily accessible product information, reviews, real-time coupons and discounts as well as the end to checkout lines. Retailers benefit through improved customer satisfaction, improved analytics, and uniquely personalized marketing.

    We invite business and consumers to try AisleBuyer and experience the future of retail.

    AisleBuyer


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  • Boston Ballet

    08-Jul-10 16:28 | Kaitlin Maud (administrator)
    The Ad Club welcomes Boston Ballet to the Corporate Member Network

    Since 1963, Boston Ballet has been one of the leading dance companies in the world on stage, in the studio and in the community. Under the leadership of Artistic Director Mikko Nissinen and Executive Director Barry Hughson, the Company maintains an internationally acclaimed repertoire and the largest ballet school in North America, Boston Ballet School.

    Boston Ballet maintains a repertoire of classical, neo-classical and contemporary works, ranging from full-length story ballets to new works by some of today's finest choreographers. Boston Ballet's second company, Boston Ballet II, is comprised of pre-professional dancers who gain experience by performing with the Company and independently, presenting lecture-demonstrations and special programs to audiences throughout the Northeast.

    Boston Ballet School, the official school of Boston Ballet, has a long-standing dedication to excellence and access and reaches more than 10,000 students ages 2-adult each year through Boston Ballet School classes, Summer Dance Workshop, Summer Dance Program, Citydance, Taking Steps, and Adaptive Dance. The wide array of dance programs are held at four studio locations in Boston, Newton, Norwell and Marblehead, as well as community centers and in Boston Public Schools.



    Boston Ballet
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  • Cityvoter

    08-Jul-10 14:59 | Kaitlin Maud (administrator)
    The Ad Club welcomes Cityvoter to the Entrepreneur Member Network

     At A Glance
        *      Founded in 2005
        *      Headquartered in Cambridge, MA
        *      Venture backed - Allen & Company; Dace Ventures
        *      Leadership: Forrester, TripAdvisor, Google, CMGI
        *      Strategic partnerships: VistaPrint, Constant Contact, Spreadshirt

    Who We Are
    CityVoter is the leading social media platform for running "best of" city promotions.

    What We Do
    CityVoter uses social media to activate contests where businesses compete to be named the best. CityVoter's "best of" programs drive significant engagement – the company has verified more than 4 million votes and collected more than 1 million consumer recommendations.

    CityVoter's program allows brands to whitelabel promotions and reach audiences at point-of-sale, through mobile, broadcast, and social media.

    How Do We Do It
    CityVoter partners with local media companies to amplify its promotions. We have more than 30 local media partners including leading FOX, Post-Newsweek, McGraw-Hill, and Hearst properties.

    We Have Only Just Begun
    CityVoter provides promotional "best of" opportunities in the top 50 markets in the country, with more being added all the time.
    Visit a live "best of" list today.



    CityVoter
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  • WGBH

    08-Jul-10 14:48 | Kaitlin Maud (administrator)
    The Ad Club welcomes WGBH to the Trustee Member Network

    Whether you’re a parent looking to help your children grow and learn; a fan of science, history, music & drama, news & public affairs, life & living programs, or WGBH’s other signature strengths; or a teacher seeking flexible classroom resources, there’s plenty to explore at wgbh.org.

    In today’s fast-changing media landscape, WGBH is making sure you have our content when and where you choose: on air, online, and on the go with TV and radio broadcasts, podcasts, and vodcasts, streaming video and audio, iPhone apps, teaching tools, and more. Our reach and impact keep growing to meet your evolving needs and interests.

    WGBH’s community ties run deep. We’re a local public broadcaster serving southern New England, with 11 public television services, three public radio services, and local productions (from Greater Boston to Jazz on WGBH with Eric Jackson) that reflect the issues and cultural riches of our region.

    WGBH is proud to be PBS’s single largest producer of Web and TV content (prime-time and children’s programs). Some of your favorite series — Nova, Masterpiece, Frontline, Antiques Roadshow, Curious George, Arthur, and The Victory Garden, to name a few — are produced here in our Brighton studios.

    Listeners around the world rely on WGBH’s radio services: 89.7 WGBH, Boston’s NPR Station for News and Culture (also heard on WNCK Nantucket); 99.5 All Classical; WCAI for Cape Cod and the Islands; online streaming services at WGBH.org; and such national productions or co-productions as The World and The Takeaway. WGBH is a pioneer in developing educational multimedia and new technologies that make media accessible to people with disabilities.

    WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards, and even two Academy Awards. We’re devoted to providing in-depth perspective, bringing you new experiences, and giving you the best in educational content — and it all happens thanks to your interest and support!


    WGBH
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  • Protobrand

    08-Jul-10 14:43 | Kaitlin Maud (administrator)
    The Ad Club welcomes Protobrand to the Corporate Member Network

    "Building Meaning"
    Marketers do not own brands. Neither do customers. The process for building meaning into brands is one of co-creation. Brands are built in a participatory culture, where multiple actors tell the brand story and the visibility of user-generated content sometimes eclipses the official media spend. Rather than defend against this, Protobrand embraces the host of voices contributing to meaning. Our tools and processes uncover, leverage, and facilitate the vibrant social life of brands.

    What Gets Us Up In The Morning
    Honestly, it's espresso. But once we are sufficiently caffeinated, the Protobrand team is a textbook case of O.B.D., that is, Obsessive Branding Disorder. It is impossible for us to see something in the news or daily life for which we don't see a branding implication. From politics to product launches, our reflex is to reverse engineer the brand strategy, critique it, and put it back together the right way. That's why such a diverse collection of clients, from plumbing manufacturers to global software companies, relies on our disorder. See what happens when coffee and a passion for branding are combined for the benefit of clients. We call it "Branduccino." Delicious.



    Protobrand
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  • DrumCircle

    22-Jun-10 16:10 | Kaitlin Maud (administrator)
    The Ad Club welcomes Drumcircle to the Entrepreneur Member Network

    Before a brand can have a pulse, it’s got to have a Heartbeat. Drumcircle will help you discover, create and communicate The Heartbeat of The Brand™; an emotionally resonant foundation for all marketing programs. Drumcircle has developed new, proprietary tools and techniques to reveal and apply Emotivation™, the hidden emotions that really motivate (and inhibit) peoples’ decisions. All combine the richness of “qual” with the assurance of “quant”. And our workshops – which involve everybody with a voice in the project – build unified, fired-up teams.

    Ideas produced with Drumcircle will feel surprising, yet intuitively “right”, because they’ll be created from the beginning to make relevant, deep, profitable connections with the people you need to move to keep your brand moving.


    Drumcircle
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  • Newton Marketing

    21-Jun-10 11:30 | Kaitlin Maud (administrator)
    The Ad Club welcomes Newton Marketing to the Entrepreneur Member Network

    Newton puts ideas in motion to overcome this inertia and drive positive results.  We're a full service marketing firm with a simple approach.  First, we learn everything we possibly can about your business - how your customer thinks about your category and your brand, how she makes her decisions,  what information she needs, who she trusts, where she turns.  The more we know, the better we can identify where a little bit of new energy can create new momentum.

    We've built a network of over 150 marketing professionals.  Some are independent; others are partner agencies.  All are part of our community and share our philosophy on how to engage your brand. We work together because we want to.  We genuinely like each other.  And that means we are more collaborative and, in turn, more efficient with your time and money.

    Don't let the idea of a consortium scare you.  It doesn't mean you're dealing with separate entities.  We're a one-stop-shop.  The network is transparent and seamless to you and your teams.  We commit resources to your business just like traditional agencies.  In essence, you get the best of both worlds -  the consistency and structure of an agency, with the flexibility, range and cost effectiveness you achieve through independent freelancers, multiple smaller shops or boutiques. The consortium model frees us creatively in more ways than one.  First, we're not limited by the sensibilities of a single creative director.  Second, we've got access to more experience and a greater range of product than a traditional agency.  Not unlike the power of social media and the "wisdom of crowds" it fosters, our networked and distributed creative model gives us a "creative department" that's actually larger and broader than most.


    Newton Marketing
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