Account Management Bootcamp

Who should attend

An ideal program for anyone in account management with at least one year of experience in the role.

Overview
The workshop provides individuals with the fundamentals to go from “good to great” in Account Management. The program is based on interactive discussion, role play, real world situations, and case studies that demonstrate how to add great value to your internal business partners, creative teams and to clients. A must for anyone that is committed to the role of account management in any area of integrated marketing or brand management. Provides individuals with the tools to develop great client relationships, insightful strategic briefs and effective business-building ideas. Register for this program through open enrollment, or bring it in-house.

Length: 1 Day Workshop

Topics

• The evolution of the Advertising Agency to a Marketing Communications Company-how this impacts your role as an Account Manager today.
• The difference between Account Management & Account Service. How do you define your role?
• Going from good to great -the key attributes of the best account people and what makes them great.
• Being the brand steward -how to define, nurture and evolve a brand and still maintain its relevance.
• The marketing and media mix -how to get smart on all the ingredients in the blender!
• The creative brief -how to develop the big idea and what is your role in the process.
• How to contribute to great creative work and business-building ideas.
• What your clients and creative partners need from you -how to have successful agency and client partnerships.
• The most important account you will ever manage -you!