Creative: Copywriting Essentials+

April 16 | 9:30am-4:30pm
Instructor: Daisy Scott, Award-Winning Writer
Audience: Junior to mid-level copywriters from internal or external agencies             Price: $550 members/$640 non-members
Location: TBD, Boston

How do you get someone’s attention? How do you hold it for a nanosecond longer? Why should a consumer listen to you? What’s the difference between a feature and a benefit? Does it matter? Where can you find ideas?  This full-day course covers essential elements of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. Participants will analyze what works and what doesn’t. They’ll learn techniques that will move them more effectively through strategies and make concepting more productive, drafts stronger, and their final product harder working. This workshop will provide the opportunity to look at and learn from the good, the bad, and those ugly projects we all have to face.

Key Topics:

  • Understand the major elements of persuasive writing
  • Learn and practice techniques that lead to good copy
  • Learn to mine strategies for nuggets of strong communication
  • Understand and practice what makes a voice or brand
  • Practice working with visuals
  • Practice editing and catching grammar errors
  • Learn to adapt messages to different media
  • Add to your writing toolkit
Have questions about this class? Contact Molly Sullivan.


© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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