Marketing Agency Captains of Industry Announces Incredibly Boring Web Content
submit their most boring web content. The winner will have their content “Captainized”
for Free – making it fun or fascinating.
Boston, MA: February 16, 2010
Industry, in partnership with their media sponsor MarketingProfs, today
launched the Incredibly Boring Web Content Challenge. The Challenge will offer
one company the chance to have a piece of their most boring content Captainized
for free, in the form of a web video, podcast, quiz or other engaging web
how it works. Companies can submit their dullest, most incredibly boring
product or service to www.captainsofindustry.com/yawn. The Captains will pick
the one that really makes them snore and Captainize it for free, making it
ideal for effective inbound marketing campaigns.
great products can sound dull if their story isn’t told well on the web,” said
Ted Page, Principal and Creative Director of Captains of Industry. “The Incredibly
Boring Web Content Challenge is a good way to demonstrate that it is possible
to make any subject matter exciting and entertaining, helping clients attract
the right customers to their sites.”
enter, participants can send a link to the content they think could use a
makeover to firstname.lastname@example.org by
March 8th, 2010. It can be anything from a chunk of web content or a
downloadable document—but participants must provide an active URL that is no
more than 2 pages in length. To be eligible, the submitter must occupy an
officer, marketing, or sales position at their company. Only one entry will be
chosen for Captainization into an exciting piece of FREE content.
learn more about the Incredibly Boring Web Content Contest, watch the
Announcement Video and view the submission guidelines at http://www.captainsofindustry.com/yawn/.
tuned for more updates about the Incredibly Boring Web Content Challenge at www.captainsofindustry.com.
About Captains of Industry
Captains of Industry is an independent marketing and
filmmaking company dedicated to telling their clients’ stories, engaging
customers, and getting results. The Captains have expertise in renewable energy
and viral marketing and have created memorable work for clients ranging from
First Wind, Alteris Renewables, and Deepwater Wind to Dunkin’ Donuts, Bose
Professional Systems, and SolidWorks. In a BusinessWeek CEO Guide to Online
Video, two of Captains’ campaigns were ranked among the top ten created
nationally. Learn more at www.captainsofindustry.com or
follow us on twitter @CaptainsBoston.
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