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  • 26 Oct 2012 10:34 AM | Anonymous

    52nd Annual Hatch Awards
    Sports, Recognition & an Earthquake

    As I was checking my twitter feed during the 52nd Annual Hatch Awards to examine a picture The Ad Club tweeted of me (I needed to make sure I was looking my best before presenting awards on stage, obviously), I discovered there had been a 4.6 magnitude earthquake out of Maine. I felt nothing from the quake and wasn’t worried about it because, to be honest, there were much more important things going on in my life; like figuring out how many hatch bowls needed to be presented on stage and stuffing name tags.

    The Hatch Awards was my first major event with The Ad Club, and I was thrilled to get a behind-the-scenes experience and witness some of the most highly respected creatives in New England win hatch bowls, enjoy good food, drinks, and the company of their community. It was very rewarding watching art directors, copywriters, designers and other creatives win hatch bowls. For some it was their first win, others, their tenth; either way there was an overall sense of accomplishment as each winner walked off the stage.

    Recounting his experiences with Hatch, Lance Jensen, EVP and Chief Creative Officer of Hill Holliday said, “I don't remember specifically what I won my first Hatch Award for, but I do know that I worked very hard to try to win one. Very Hard. It's very motivating for people just starting out especially to know that your peers recognize the late nights and weekends that go into the work we do. It's no fun going to Hatch and not winning. Trust me. I've been there. Hatch is a tough show, maybe the toughest. There’s major talent in New England. You never know how things are going to shake out. Thankfully, the ad gods smiled up on us this year. Next year, it's a whole new show.”

    Towards the end of the evening, I overheard some of the staff talking about how they felt like Hatch was their baby, and when the night was over it was all grown up. What people don’t see at the Hatch Awards is the incredible amount of hard work that goes into planning all things Hatch. It begins well before the summer, and is put into high gear during Judging Weekend. In July, the judges are flown in for two days of non-stop meetings, meals, and judging, of course. The staff is responsible for planning this weekend, the show, and everything in between. As you can imagine, there are hundreds of details that go into a ceremony like Hatch, and it was incredible to see it all play out over the past few months.

    Because this was my first Hatch Awards, I truly had NO idea how important and historically renowned the event was. After the awards were presented and everyone went into the reception area, I took a step back and observed the crowd. I was finally able to understand what Hatch and The Ad Club were really about: networking, appreciation, entertainment, and extremely smart and creative individuals. I couldn’t have had a better first Hatch experience and am looking forward to the next – minus the whole earthquake thing.

  • 18 Oct 2012 4:26 PM | Deleted user

    Groundbreaking work and an earthquake… all part of the 52nd Annual Hatch Awards.

    “While many guests reported being moved by the aftershock of Tuesday’s earthquake, most were moved by the quality and the edginess of the branding work at the 2012 Hatch Awards,” reported Kathy Kiely, President, The Ad Club.


    Kathy Kiely / President, The Ad Club

    Cell: 617 413 1104 /

    BOSTON, MA (October 17, 2012) – The Ad Club presented the 52nd Annual Francis W. Hatch Awards Tuesday Night at the Seaport World Trade Center. Lil’ Phunk, the explosive hip-hop dance group and junior dance team for the Boston Celtics, kicked off the Awards Presentation.

    Close to 900 attendees gathered to honor the most creative agencies, advertising professionals, and clients building brands in Boston. With over 1000 submissions in 36 categories, The Hatch Awards have become the premier New England Award show for branding and marketing. Every major Fortune 500 brand handled by a New England agency was represented, including Jet Blue, Liberty Mutual, Major League Baseball, Dunkin Donuts, Newsweek, John Hancock and Barnes & Noble to name a few.

    Boston-based advertising agency Hill Holliday won the coveted “Best of Show” award, for their client Newsweek. Kathy Kiely commented, “Best of Show was in the Innovative use of Media category, really showing that the relationship between creative directors and media directors has never been more important and that media and creative departments are becoming powerful creative allies.”

    336 Gold, Silver, and Bronze awards were presented to ad agencies, in house creative shops, and students. The Hatch Awards Steering Committee was Chaired by Steve Curran, Founder, Chief Creative Officer, Pod Design and, as always, the entries were judged by a jury of creative leaders flown in from around the country including agencies such as Droga5, Victors and Spoils, 72andSunny, R/GA, and Wieden+Kennedy.

    This years top winners who took home the most iconic Hatch Bowls included: Arnold Worldwide with 60 awards, Hill Holliday with 39, Allen & Gerritsen with 24, Mullen with 22, Full Contact with 21, Brand Content with 16, NAIL with 16 and, SapientNitro with 13.

    The Marketer of the Year Award was presented to Shawn Sullivan, CMO of the Boston Celtics. “The multi-faceted ‘I AM A CELTIC’ campaign was inspired by Doc Rivers’ passion and leadership, but its effort extends off the court as well,” said Allen & Gerritsen CEO and Ad Club Chairman Andrew Graff. “Shawn Sullivan is the 2012 Marketer of the Year because of his team leadership, commitment to creative excellence, and ability to consistently expand the international reach of the Boston Celtics brand.”

    An up and coming creative, Nathan Clapp, a studio designer and rising star at PJA Advertising and Marketing, won the “Just Hatched” Award. Major sponsors included Cramer, Unigraphic, Mammoth Media, Staples and the Creative Group.


    The Ad Club is the trade group for the New England communications Industry.
Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes over 40 events and programs every year. Legacy events like the Hatch Awards, The Edge Conference, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club, visit

  • 12 Jul 2012 3:05 PM | Deleted user

    The Ad Club CMO Breakfast With Patron Spirits

    Tuesday morning, The Ad Club hosted John McDonnell, COO Patrón Spirits at the monthly CMO Breakfast Series, at the Microsoft New England Research and Development (NERD) Center. As a social media guy, I wasn’t exactly thrilled by the idea of this CMO Breakfast (they don’t have a Twitter handle or Facebook page). But I would be proven wrong over the course of the hour presentation John gave. 

    Now I’m a sucker for cheap humor, and John hit the perfect note with his opening remarks. “How many of you have had a bad tequila experience?” John asked the crowd. Awkward half hand hands went up across the room, as we quickly realized 90% of the room had spent at least one night getting acquainted with the bathroom floor, hugging the toilet to keep from falling off the earth. 

    OK, well played John, you’ve got our attention; now onto the brand. First shocker; Patrón was started by this guy. That’s right, John Paul Dejoria, founder of Paul Mitchell. Who knew? OK most of you probably did, but not being a tequila drinker I didn’t. What’s more shocking is that Patrón, this globally recognized luxury brand, was founded just 23 years ago (same as me!) in 1989. Now I’m completely captivated John, tell me how in just 23 years, Patrón has taken a spirit associated with words such as “cheap” “harsh” and “foul” into the 18th best selling retail spirits brand worldwide.

    How do you manage such an amazing turn around? They literally took a product considered to be an inferior good, and made it a globally recognized luxury brand, and status symbol. Short answer: “Perfection” in product and promotion. Each and very bottle of Patrón Tequila is touched by no less than 60 hands from start to finish. From harvesting, to distilling, to hand blowing the glass for each bottle! Every small batch (and don’t you dare tell John Patrón is mass produced, it’s NOT!) is tasted by the master distiller!

    As John explains it, Patrón is an affordable luxury. You may not have that $100,000 BMW, or the house on the Cape, but when you order Patrón, you can feel like you do. Put it this way, you see a pretty girl in a bar and want to impress her, do you walk up to the bartender and say “Bartender! I’ll have the cheapest shit you’ve got!” or do you proudly order Patrón? You are what you drink!

    Well now I’m impressed, but again, I’m a social media guy. What have you got cooking in that department John? No Facebook, no Twitter; clearly you have no idea what your doing…right? Wrong. Just when you think Patrón Spirits is a cold luxury brand isolated from its consumers, John throws the Ultimat Vodka Social Life Audit at us.

    This application, which requires a Facebook Login (brilliant!), takes your social check-ins into account and spits out a Pass/Fail grade on your work-life balance. So they DO get social. They’re interacting, they’re providing real content, and they’re getting your all-important information! Remember, marketers prefer to use Facebook for awareness, not just likes and fans. 

    After the breakfast, Ad Club President Kathy Kiely sat down with John on the Big Orange Couch and asked him about some of the ongoing experiential campaigns Patrón is doing, including the NYC “Window Washer”. That video will be coming in a week or so in our next post, keep an eye out for it.

    For those of you who were at The CMO Breakfast, what was your favorite part? Connect with us on Twitter or comment below and let us know! 

  • 11 Jul 2012 1:38 PM | Deleted user

    The Ad Club is proud to announce that our President, Kathy Kiely,was appointed to serve the Big Sister Association of Greater Boston as the Board Vice President. Kathy has been a board member with Big Sister since 2010, and will serve in a support role for newly appointed Board President Sharon McNally, Chief of Staff at Connors Family Office.

    Prior to joining The Ad Club as President in 2005, Kathy built a name for herself within Boston’s marketing and advertising communities, holding the title of Vice President of Marketing for Bertucci’s Restaurants and Partner and Executive Vice President of Arnold Worldwide. Throughout her 25+ year career, Kathy has worked on brands including Talbots, McDonalds, The Hartford, Hershey’s, and many more.

    Founded in 1951, Big Sister Association of Greater Boston has been dedicated to helping girls reach their full potential through the guidance and mentorship of women in the community. Big Sister, the largest mentoring organization in Greater Boston, works exclusively with girls in 69 different cities and towns in the area, serving 2,956 girls in 2011.

    “I am very passionate about the Big Sister’s mission of helping local girls reach their potential, and am always honored to give my time and effort to this wonderful organization. If you know me, I’ll be seeking you out soon to ask for your support!” said Kathy. To get involved, contact Kathy on Twitter.

  • 09 May 2012 11:06 AM | Deleted user
    Over the last two months, we've had the pleasure of interacting with hundreds of amazing students from universities and colleges across New England. All of us at The Ad Club and George P. Johnson Experience Marketing are thrilled with the level of work these students submitted.

    From the creative, to the strategy, to the execution at the pitch night Monday, we've simply been blown away. Winners will be announced Thursday night, but we wanted to share the top 5 finalists with all of you so you could see the work each of these teams did. Check back with us Friday to see the team who won the $5,000 cash prize and PAID internships with GPJ. In no particular order, here are your 2012 #IveGotGame Student Brand Experience Finalists!

    What Should We Call Us
    Ashlyn St. Ours
    Jason Kaplan
    Elissa Dailey

    Two And A Half Men
    Kevin Wang
    Sean Finn
    Hunter Kitagawa

    Kevin MacKenzie

    Crusader Solutions
    Lauren Buckley
    David Perretta
    The Divergent Strikers
    Trang Phan
    Gabby Iarrobino
    Cody Jue

    Thanks to all of our judges, partner organizations, and especially the students for making this a great experience. We'll be posting the winners Friday! Which one do you think will win?

    Connect with us on Twitter #IveGotGame and on Facebook
  • 24 Apr 2012 10:58 AM | Diane Hessan
    Editors Note: Today's guest blogger is Diane Hessan, President and CEO of Communispace. Connect with Diane on Twitter @CommunispaceCEO

    My great grandmother was the first woman in her Pennsylvania town to drive a car.  She was also an entrepreneur, running a small dress shop, and at one point, she was the sole breadwinner in her family -- and that was in the 1920s.  I never met her, but I cannot tell you how much I have always loved hearing about her. I pictured her zipping down the roads in a gold convertible, her hair pulled back, and her eyes shielded by big sunglasses, with a streak of red lipstick on her mouth, term sheets and adding machines on the passenger seat. Later in life, someone asked if I wanted to see an old photo of her, and I declined.  I already had her picture in my head.  I already felt her genes “inside” me.  I was descended from a Trailblazer and it was better than hearing my family had been on the Mayflower, better than hearing I was actually a Princess.  I would be just like her -- not the real person, but the image I had created in my mind. 

    Over the years, whenever I encountered a strong woman, my great grandmother's spirit was with me.  She'd whisper, "Now THAT's an interesting lady.  I wonder what HER story is.”  And I would lean in.  I watched my grandmother fix our roof by fearlessly climbing a tall ladder and crawling around, looking for the leaks.  I noticed how my mother pushed forward when at age 58, she lost my dad and had $4100 in her bank account. 

    So, when my 4th grade teacher, Mrs. Place, asked me whether I was strong enough to memorize the Gettysburg address and say it in front of the school, my ancestors stood next to me as I said I could do it.  When Gloria Steinem came to Boston, I ran to soak up her every word.  When Anne Jardim and Margaret Hennig wrote The Managerial Woman, just as I was graduating Harvard Business School, I believed they had written the most profound leadership book of all time, which inspired thousands of us to reach for the stars. And, 2 months ago, when I met Anne Jardim at a small dinner party, I had the privilege of telling her that.  Now I get to watch my great grandmother’s genes flowing through my daughters Lindsay and Amanda, as they face their own obstacles with courage and boldness.

    When people ask me about my career, about being an entrepreneur, about raising venture capital, about how Communispace almost didn't survive, or about building a fast-growing company, I usually say that life is long.  We all have so many chapters, and over time, the fun is in the journey and in having the strength to believe that anything is possible.  It's in zipping down the roads in our gold convertibles -- and in learning that leadership is less about getting others to follow you and more about inspiring others to be better drivers than you are. 

    Join the conversation! This year, The Ad Club and Allen & Gerritsen have put together a Women's Leadership Forum survey on the challenges women face in business today. This is your opportunity to provide insights from your own career, help guide others, and even be entered in a drawing to win an Xbox 360! Take the survey HERE!

  • 20 Apr 2012 4:34 PM | Deleted user

    For those of you who were at The Ad Club’s kickoff to the Under The Dome series with Pandemic Labs Founder Matt Peters, STOP reading now, you’ve got work to do replacing the strategy you just threw away! Begin reading again once you’ve give up sorting through the surprising results of the 300+ B2B and B2C page, 200,000+ post, 255 million+ interaction study that Matt presented a SMALL part of today. For the rest of you, I’m recapping the highlights and offering a few pieces of advice.

    There are some practices that we know are effective, and Matt largely affirmed these. Videos>Pictures>Words>Lots of words. Pretty straight forward. The best time to post, not such a straight forward fact. I know many of you will tell me 9am-11am, or Friday afternoon, or 6pm, or whatever you may find is effective. But we’re ALL missing out here, because the most effective time is…care to guess…12:00am Sunday. Followed by 12:00am Monday. Followed by 10pm Friday. Seeing a trend right? Thinking this will be a little easier to redesign than you expected? WRONG! The next most effective time? Tuesday 11:00pm. Huh?

    So here’s the takeaway when it comes to time. You post M-F, 9-5 (or some variation of that). Your audience reads nights and weekends. Something’s gotta give. And its gonna be you, because as Matt said, your audience isn’t going to modify its habits to fit your schedule, you’re going to modify your schedule to fit their habits.

    Matt gave a lot of tips, but here is the one topic that stuck with me the most. EdgeRank. Facebook likes pages to be shared, content people enjoy, and conversations to begin. Post entertaining content, optimized for your audience, and you’ll get interaction (duh!). Get interaction and Facebook EdgeRank will show your content to more people. Bigger audience, same percentage of engagement, equals more interaction. Long story short; don’t post “crap” just to post something.

    Here is how I do it. I post 1-2 times a day. I post videos (when I’ve got them). I post pictures, when I post links, I post pictures with them. And I don’t post just to post! If you’re posting quick content, information about an event, questions, etc, there's is a place for that…Twitter.

    For those of you who didn’t attend, there is a video coming soon. Also, check out the Pandemic Labs Blog for more information. There was so much knowledge shared by Matt today, I can’t even being to write about it all. So if you were there, what did you like the most? What one piece of advice is going to change the way you do business in social?

    Follow me on Twitter and follow The Ad Club to learn more about future Under The Dome and other events!

  • 17 Apr 2012 9:31 AM | Deleted user

    Editors Note: Our guest blogger today is Edward Boches. Edward is the Chief Innovation Officer at Mullen and the Chief Marketing Officer at Springpad, makers of popular social notebooks. Follow Edward on Twitter @EdwardBoches

    I made a notebook of 10 women who've inspired meSome I've known in person. Others from afar. In one way or another they've set examples with their strength, their talent, their determination, their creativity. Here they are. With the most important one first. Gloria Abramson.

    Editors Note: This year, The Ad Club is putting together a Periodic Table of Leadership for our Women's Leadership Forum, themed "The Element of Leadership." We want to know, in your opinion, the key "Element of Leadership" is ___? Comment with your word (and your initials or Twitter handle so we can credit you) or tweet it with #AdClubWLF!

  • 11 Apr 2012 9:30 AM | Lisa Hickey

    Editors Note: Lisa Hickey is publisher of The Good Men Project and CEO of Good Men Media, Inc. Find her on Twitter@lisahickey.

    When I was growing up, I was fascinated by the commercials that seemed to spring up all over the place for Wonder Bread. “Helps build strong bodies 12 ways!” My sisters and I would sit at the kitchen table and ask my mom, “Please can’t you buy us some Wonder Bread, mom? All our friend’s mom’s buy it for them!”

    The key element in Wonder Bread – calcium -- would build strong bones and create hordes of strong Wonder-bread chomping men and women. We knew this must be magic. We too, wanted to be strong.

    My mom didn’t cave, she was forever suspect that Wonder Bread wasn’t what it claimed to be. So I never ate much Wonder Bread, but I did go into advertising. There must have been some part of me, even back then, that said, “I can do better than that!” when it comes making TV commercials. Wonder Bread made me stronger, but not nearly in the way they anticipated. It helped me create a clarity of vision, a desire to advertise products I believed in passionately, to creatively find the truth in the story of the product. And then – only then – to be true to my personal mission statement -- “I like to create things that capture the imagination of the general public and become a part of the popular culture for years to come.”

    Just like Wonder Bread.

    And now, the female who continually shows me how to lead with strength is my own daughter, Caitlin. Her strength is a light of its own, a light that’s a thousand times stronger than my own. The road to where she is now was more difficult a road than anything I would wish for anyone, never mind my own daughter. And yet here she is, calling me from MIT where she goes to grad school. A group of MIT engineers and her are forming a start-up, a shirt company. At the awesomely-named Ministry of Supply, Caitlin is a founder, and as the wearer of many hats she must also head up marketing. She calls me from campus, breathless with excitement, asking can I help her with the business? Can I help her with copywriting?” “Of course,” I reply. “What are mothers for? 

    And so, we sit at her kitchen table, teaching each other all we know, as mother and daughter, as fellow business owners, as advertisers and marketers, as would-be comrades plotting an entrepreneurial revolution, sharing our own unique strengths with each other.

    Editors Note: This year, The Ad Club is putting together a Periodic Table of Leadership for our Women's Leadership Forum, themed "The Element of Leadership." We want to know, in your opinion, the key "Element of Leadership" is ___? Comment with your word (and your initials or Twitter handle so we can credit you) or tweet it with #AdClubWLF!

    Follow us on Twitter and Like us on Facebook 

  • 10 Apr 2012 11:39 AM | Deleted user
    This year's Women's Leadership Forum, themed "The Element of Leadership", will take place on May 3rd. As we were planning out the event and going over the agenda, we all got to thinking; what is the key element of leadership? If you could put it in one word, what does it mean to be a leader.

    After some spirited discussion and debate, we came up with a lot of different answers. So we decided the best way to decide was not to pick just one word, but to represent our community of members, marketers, advertisers, and professionals in the New England area. And what better way to do that than ask you! And what better way to show all the different answers than in a Periodic Table of Leadership, kinda like the image below!

    This year for Women's Chat's (#AdClubWLF Wednesday 6-7pmEST) were asking our list of outstanding guest bloggers to discuss Women's leadership topics, with their blog culminating in their one word "Element of Leadership". We'll be collecting all the input from our friends and followers, and publishing our table at the May 3rd event! Blogs should be posting every Wednesday morning, so be on the lookout!

    We'd love to hear from you! The one word key "Element of Leadership" is ___? Tweet us your answers using #AdClubWLF or comment here with your twitter handle and/or initials; we want to be sure to recognize you!

    Follow us on Twitter and Like us on Facebook

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