News About the Ad Club

Welcome to The Ad Club Blog.

With insights from our members, speakers, and partners, we're joining the ongoing and exciting conversation about everything that goes in on our industry.

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  • 10 Mar 2014 9:59 AM | Anonymous
    BostInnoWhat makes a great company? Is it stock prices and revenue growth? Number of employees or international offices? Press coverage? Global reach? Sure, some of those things matter. But here in Boston, we hold our companies to a higher standard. Read more »
  • 10 Mar 2014 9:57 AM | Anonymous
    BostInnoToday, successful women are everywhere. Senators and CEOs. Professors and politicians. Doctors and lawyers. In the midst of such high-achieving females, it is easy to think, “Hey, we’ve made it.” Read more »
  • 03 Mar 2014 3:42 PM | Anonymous
    BostInnoIn October 2013, it seemed like all of the familiar red Sovereign Banks around Boston disappeared overnight, magically replaced with signs bearing a white, swirling graphic and the mysterious word “Santander.” Read more »
  • 23 Jan 2014 2:17 PM | Anonymous
    Oho InteractiveEarlier this week I attended the “2014 Edge Conference - Branded in Boston,” hosted by the ICA and organized by the AdClub. With speakers representing companies ranging from Google and Fidelity Investments to Bully Boy Distillers and Island Creek Oysters, the event celebrated the brands that live, breathe, and grow in Boston. Read more »
  • 20 Jan 2014 11:18 AM | Anonymous member (Administrator)
    Last week, over 300 of the region's brightest professionals gathered at the ICA to learn and discuss some of the latest and most innovative ideas, brands, and individuals who shared one common thread: they were all Branded In Boston. From international brands with their roots in the Hub, to some of the cutting edge thinkers, shaking up the status quo, we were joined by an exceptional line-up of speakers.

    We took some time to sit down with one of our sponsoring members, Rebekah Valberg, Director of Digital Business Development at Boston Magazine, to hear what she felt were some of the most memorable moments of the day.

    What does #BrandedinBoston mean to you? For me, #BrandedinBoston means having roots and being proud of my home. John Della Vope from SocialSphere was talking about Boston and about how we’re a city full of visionaries who were raised here and there’s just a lot of pride behind this town. There’s a quote from from John Winthrop’s “City upon a Hill” that I think really encompasses who we are as a city that says, “We must always consider that we shall be as a city upon a hill undefined the eyes of all people are upon us” which is true, I mean 2013 was the year of Boston.

    We heard from a wide range of brands and business models at the Conference, representing both the big & small brands presence and history in Boston. What did you think of the dichotomy of Boston’s business market? We have a great mix here in Boston – from Dunkin’ Brands, Fidelity, and Google on a national/ international level, to Island Creek Oyster and Bully Boy on a more local level. Something Island Creek and Bully Boy both mentioned was small brand messaging has to be really creative, it has to be sticky. It was interesting to hear Dunkin’s brand strategies which have recently involved these integrated social media campaigns, and targeted messaging for millennials backed by stats and numbers; and then you have Island Creek who know they have an outstanding product and don’t focus on marketing in the traditional sense, because word of mouth will do that for them. So they focus on more non-traditional marketing tools, such as those hilarious and interesting taglines and merchandising opportunities – everything about it is so catchy and sometimes that wins out over big dollar campaigns for their brand.

    What did you think was one of the most memorable parts of the day? Seeing (former) Mayor Menino walk out to discuss the One Fund initiative along with Mike Sheehan and John Gallagher.. with that amazing baseball bat cane! I was sitting right up-front and center at the conference and when I saw Mayor Menino come out and saw that baseball cane I just thought “how fitting”. I’m sure it was a Red Sox bat and it just drives home that Menino embodies Boston – when I think of Boston I think of the Red Sox, clam chowder, Sam Adams, and Menino. I was chatting with our CEO here at Boston Magazine after the conference and he mentioned that the people who designed the (former) Mayor’s bat, Gary and Lynne Smith, are the same folks who attend our Best of Boston® event every year decked out in custom clothing made entirely from copies of Boston Magazine, so a cool connection for us here at the magazine.

    Many of our speakers discussed how digital media and business is one of the leading innovation elements to their business. From your role at Boston Magazine, how do you feel digital media/business changing the landscape of brand marketing? Brand ads used to just be a logo and a tag line, but digital ads have allowed consumers to actually engage and interact with a brand – no other platform enables people to do that other than digital. It has helped brands build a better relationship with their audience.

    What was the biggest take away from the Conference?  The Ad Club team did a phenomenal job – I was impressed with the lineup of speakers who ranged from media publishers, to brand marketing professionals, to government officials and the representation of brands on both a national level and mid-market, local level. It was a great mix and refreshing to hear multiple strategies from different people because, at the end of the day, if you’re an overall better marketer it’s better for your brand.

  • 14 Jan 2014 3:24 PM | Anonymous
    BostInnoOn Monday, Boston’s ad community came together for The Ad Club's EDGE Conference, an annual examination of what’s happening, what’s new and what's next in the marketing world. EDGE always manages to impress, but this year’s theme, “Branded in Boston,” made it an exceptional experience. Read more »
  • 14 Jan 2014 3:11 PM | Anonymous
    BostInnoGiven the growing numbers of devices – from iPhones to smartwatches to Google Glass – in people’s possessions, the worlds of marketing and technology are becoming increasingly intertwined. With that dependence comes new opportunities – and challenges – for marketers as they try to reach out to customers on the behalf of their brands. Read more »
  • 14 Jan 2014 3:11 PM | Anonymous
    BostInnoStarting at 11:30 a.m. on Monday, marketing and advertising's finest will bring their curiosity, industry expertise and likely their smartphone to the Institute of Contemporary Arts. Read more »
  • 14 Jan 2014 3:10 PM | Anonymous
    BostInnoSocialSphere CEO John Della Volpe took the stage first at The Ad Club’s 2014 EDGE Conference on Monday, and laid out five reasons why Boston has grown into – and is destined to hold onto – the coveted crown of Innovation Hub in the coming years. Read more »
  • 14 Jan 2014 3:06 PM | Anonymous
    Vertical Search WorksVertical Search Works is excited to celebrate “Branded in Boston” at the annual EDGE Conference hosted by the Ad Club. Why Boston? Because Boston has a deep-seated tradition of technology and entrepreneurship and The EDGE Conference examines what’s happening, what’s new and what’s next in the marketing world. Read more »

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