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Welcome to The Ad Club Blog.

With insights from our members, speakers, and partners, we're joining the ongoing and exciting conversation about everything that goes in on our industry.

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  • 21 Dec 2009 9:38 AM | Deleted user
    Barry brings nearly 20 years of production experience in interactive and broadcast media to a team dedicated to developing and implementing creative solutions for clients like American Express, Emirates, Four Seasons Hotels and Resorts, Abercrombie & Kent Residence Club and the United Nations Foundation.

    Before joining ISM, Barry was most recently Vice President and Manager of Creative Production at Boston digital shop Oasis, where he implemented digital strategy and marketing programs for clients including Titleist, FootJoy and Standard & Poors, and oversaw agency partnerships with Goodby, Silverstein & Partners among others.

    He’s also held similar roles at Arnold and the former Ingalls, Quinn & Johnson working with brands including McDonald’s, Royal Caribbean International, ESPN, Gillette, the American Legacy Foundation, T.J. Maxx and others.

    Over his career, his work has received over 90 industry honors including CLIO’s, EFFIE’s, CA, MIMC and Webby Awards as well as two Emmy nominations and one Emmy win.

    Everyone here at ISM is exceedingly happy to have Barry on our side. And we're quite certain that once you've met him, you’ll be just as pleased to have him on yours.

    Feel free to contact him any time at bfrechette@ismboston.com or (617) 424-3183.
  • 15 Dec 2009 10:37 AM | Deleted user
    BOSTON, MA, December 14, 2009 ­- Victorinox Swiss Army has selected Mullen as its new integrated marketing communications agency for the North American market. Mullen was selected following a competitive review of agencies as Victorinox Swiss Army sought to consolidate marketing services, including advertising, digital marketing, PR and social media, with one agency partner. Global brand strategy will continue to be led by Victorinox A.G. corporate headquarters and its agency partners in Switzerland.

    “When we began our search for a full-service agency, there were a number of items on our wish list,” said Rick Taggart, President of Victorinox Swiss Army, Inc. “We were in need of a strategic partner with a strong understanding of our business objectives; we were looking to better engage with our consumers through social media, and we were eager take a more holistic approach as related to our marketing mix – Mullen is the perfect partner to help us to achieve those goals.”

    “We’re delighted to be working with Victorinox Swiss Army to help them unite their marketing communications and engage with consumers across a range of media platforms, both new and traditional,” said Sheila Leyne, managing partner at Mullen. “Victorinox Swiss Army is a brand that people are passionate about, which makes social, digital and mobile media fertile ground for building a vibrant community of fans and followers.”

    This win represents a reunion of Mullen and Victorinox Swiss Army who worked together from 1997-2003 on advertising, PR and event marketing assignments as the brand expanded from its core multi-tool and timepiece businesses into travel gear, accessories and men’s apparel.

    About Victorinox Swiss Army

    2009 marks the 125th anniversary of Victorinox Swiss Army, Your Companion for Life. Victorinox Swiss Army, Inc., a wholly owned subsidiary of Victorinox, A.G., is the exclusive United States, Canadian and Caribbean marketer of VICTORINOX Swiss Army knives, forged cutlery, fragrances and LED lighting products; VICTORINOX SWISS ARMY timepieces, and VICTORINOX cutlery. It sells apparel throughout the world under the VICTORINOX trademark and has flagship retail stores in New York, London and Tokyo. Under license from Victorinox A.G., the Company sublicenses the VICTORINOX trademark and the famous Victorinox Cross and Shield to selected manufacturers and distributors of fine products including VICTORINOX TRAVEL GEAR. The company Web site is located at www.swissarmy.com. Victorinox Swiss Army, Inc. is based in Monroe, CT. “VICTORINOX”, the famous Victorinox Cross and Shield, and “SWISS ARMY” are trademarks owned by Victorinox AG and its affiliates and are registered in many countries.

    About Mullen
    Mullen is a full-service agency, integrating disciplines from creative to direct response, digital marketing, public relations and social influence, media planning and buying, and performance analytics. Mullen is a brand defined by a strong and enduring culture of collective entrepreneurialism. We build and grow businesses. Agency clients include LendingTree, Match.com, CSX, Zappos, SunTrust, Four Seasons Hotels and Resorts, U.S. Department of Defense, Olympus, MassMutual, General Motors, HSBC and The Stanley Works. Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina; Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies. For more on Mullen, visit www.mullen.com
  • 10 Dec 2009 11:02 AM | Deleted user

    WINSTON-SALEM, NC, December 10, 2009Kumon, the world’s largest after-school education company, has named Mullen as the organization’s North American agency-of-record (AOR) following a competitive review that began with 13 agencies.

    Mullen will begin working with Kumon immediately to develop and implement communications strategies across all marketing channels, including advertising, media, PR, CRM, direct, digital and social media marketing. New creative is expected to launch in early 2010.

    “Mullen demonstrated a clear understanding of Kumon North America, where we are currently, where we want to go and a compelling roadmap to help us get there,” said Jim Coakley, Branding Leader at Kumon. “They also had an impressive understanding of our target customers and their thought process when selecting a personalized learning program for their children, which is imperative to putting Kumon in the consideration set of more parents and growing our North American market share.”

    Kumon is focused on growing brand awareness in the U.S. market quickly and communicating the values and benefits of the Kumon Method. According to Coakley, Mullen proved it was the agency partner that could help the company tackle those goals the quickest.

    “Partnering with Kumon is a great opportunity for us to help a company develop lifelong learning skills in children,” said John Fitzgerald, president of Mullen’s North Carolina office. “It was easy for us to pour our hearts and souls into this worthy business.”

    Kumon operates 1,932 learning centers in North America, more than 1,300 of which are located in the United States.

    About Mullen

    Mullen is a full-service agency, integrating disciplines from creative to direct response, digital marketing, public relations and social influence, media planning and buying, and performance analytics. Mullen is a brand defined by a strong and enduring culture of collective entrepreneurialism. We build and grow businesses. Agency clients include LendingTree, Match.com, CSX, Zappos, SunTrust, Four Seasons Hotels and Resorts, U.S. Department of Defense, La Quinta Inns & Suites, MassMutual, General Motors, HSBC and The Stanley Works. Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina; Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies. For more on Mullen, visit www.mullen.com

    About Kumon Math and Reading Centers

    Kumon [koo-mŏn] is an after-school math and reading program. The learning method uses a systematic individualized approach that helps children develop a solid command of math and reading skills. Through daily practice and mastery of materials, students increase confidence, improve concentration, and develop better study skills. Kumon has 26,000 Kumon Centers in 46 countries and more than four million students studying worldwide. For more on Kumon, visit www.kumon.com.

  • 09 Dec 2009 1:31 PM | Deleted user
    WINSTON-SALEM, NC, December 8, 2009 - Interpublic Group's (IPG) Mullen has been named agency-of-record (AOR) for the US and Canada markets for Krispy Kreme Doughnuts, the international retailer of premium-quality doughnuts and coffee.

    Mullen’s North Carolina office will begin working with Krispy Kreme immediately on developing marketing communications strategy, brand-building and traffic-driving creative work, and media planning and buying support for US and Canada. New creative work is expected to launch in the first quarter of 2010.

    "Our new agency relationship with Mullen and IPG not only allows us to consolidate our creative and media planning, but more importantly it provides us with a marketing partner with the broad resources to help us continue to build the Krispy Kreme brand," said Patrick O'Sullivan, vice president of branding and new concepts at Krispy Kreme Doughnut Corporation. "Mullen has significant resources through its IPG relationships and we're excited about leveraging that to move our business forward."

    Mullen's position within Interpublic Group (IPG) made it an attractive partner for the brand, according to O'Sullivan. As one of the world's largest parent companies for marketing services agencies, IPG provides Mullen and Krispy Kreme access to a network of quality advertising resources.

    "Krispy Kreme is one of those iconic brands that you hope you have the opportunity to partner with some day," said John Fitzgerald, president of Mullen’s Winston-Salem office. "We're extremely proud to work with the passionate and talented team at Krispy Kreme to develop holistic marketing solutions that drive its business to the next level."

     

    About Mullen

    Mullen is a full-service agency, integrating disciplines from creative to direct response, digital marketing, public relations and social influence, media planning and buying, and performance analytics. Mullen is a brand defined by a strong and enduring culture of collective entrepreneurialism. We build and grow businesses. Agency clients include LendingTree, Match.com, CSX, Zappos, SunTrust, Four Seasons Hotels and Resorts, U.S. Department of Defense, La Quinta Inns & Suites, MassMutual, General Motors, HSBC and The Stanley Works. Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina; Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies. For more on Mullen, visit www.mullen.com.

     

    About Krispy Kreme

    Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 560 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.
  • 13 Nov 2009 5:44 PM | Anonymous
    We're proud to launch the second edition of our column in Metro Boston.

    This issue talks about how major brands are taking advantage of the MA Film Tax credit by producing and shooting commercials in Massachusetts.

    Click HERE for the story on Metro's website!
  • 13 Oct 2009 4:00 PM | Anonymous
    Metro Boston, the popular free daily paper, today introduced a monthly column in partnership with The Ad Club called "The Ad Club Insider".

    The column will highlight advertising and marketing news from around Boston, and will give readers the chance to connect with this dynamic, creative, and growing industry.

    This issue featured an interview by Andrew Graff, Chairman of The Ad Club & CEO of Allen & Gerritsen, with Marc Gallucci of Fort Franklin, winner of Best in Show at this year's Hatch Awards.

    Click HERE for the web version of the article.

    Click HERE for a video of the interview.
  • 07 Oct 2009 4:35 PM | Deleted user

    Best of Show

    A big congratulations to Marc Gallucci & his team at Fort Franklin for taking home the evening's biggest prize. Click Here to see the winning entry.
  • 05 Oct 2009 4:53 PM | Deleted user
    VPC.jpg

    Viewpoint Creative is a leading branding and creative services agency, providing domestic and international clients with a wide range of advertising, design, interactive and content marketing solutions. Long recognized for creating engaging brand experiences for companies such as Discovery, ESPN, Disney, HBO and Reebok, the company’s unique blend of in-house creative and in-house production delivers high concept with big results and maximum efficiency with unparalleled service. This innovative combination has resulted in a long-standing ability to reach consumers wherever they are, across every conceivable medium.
  • 02 Oct 2009 2:48 PM | Deleted user

    Melissa Romig
    VP Digital Media Director, A&G

    As an active member of the Boston advertising community for the last 10 years, I jumped at the chance to help out with this year’s Ad Club Media Auction. This event is so important to the Ad Club, and the Ad Club is so very important to the Boston advertising community that I was happy to help in any way I could. 

    Many people may not realize just how much the Ad Club does for the industry here in Boston, but the organization gives back in so many ways, including offering scholarships, internships, and mentoring to the upcoming advertising and marketing professionals. (I’m sure you can remember when you were just starting out in your career, trying to make connections and get into the biz!). In addition, the Ad club runs many major events including The Rosoff Awards celebrating diversity in advertising, The Hatch Awards celebrating creative excellence, The Edge Conference, and The Women’s Leadership Forum. To make all of these wonderful things happen, it costs money, which is where the auction comes in. This is the largest fundraising event of the year for the organization, and the proceeds of the auction go towards all the programming that we all enjoy so much throughout the year.

    Now, collecting the donations was only half the battle. Lucky for me, the media partners we reached out to were all-too-happy to help out with this initiative. They recognized that it was a great way to keep the vibrant Boston advertising community going, but also an opportunity to move their businesses forward. Many companies use inventory purchased in the auction as a test – testing new media channels (TV, radio, outdoor, online), running with new vendors they’ve never tried before, or maybe trying paid advertising out for the first time ever. 

    We are now in the middle of the actual auction, where agencies and local companies and organizations bid on all the exciting inventory the auction has to offer. Some of the properties have already sold – snatched up early on by enterprising media buyers and marketing folks. But the good news is that there is still some very valuable inventory available that would work towards reaching your marketing and advertising goals. I encourage you to please go online and check it out! Not only will you be securing outstanding inventory at a discount, but you’ll be helping an awesome organization support the advertising community for one more fabulous year.

    Check out the auction at http://www.adclubmedia.com

  • 08 Sep 2009 1:54 PM | Deleted user

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