Just about one week into the new year, and it’s already looking like there are some incredible happenings in marketing, advertising, business and technology that will make 2011 a year to remember.
However, beyond that, no new year is complete without New Year’s resolutions. Our goals and resolutions for the coming year help to shape what we will do and who we will become over the next 12 months. With that, we figured it would be fun to highlight some of the New Year’s resolutions of The Ad Club staff. Happy 2011!
Kathy Kiely – President:
My personal New Year’s resolution is to entertain more at home. At work I am responsible for planning more than 25 events a year. In my free time I attend other people’s events, so the last thing I feel like doing is planning ahead for a dinner party! But I really miss cooking for people and just relaxing at home.
My other New Year’s resolution completely negates the first one, and that is a resolution to get away from home more. I really have the desire to travel. I feel like I haven't planned an exciting trip in a really long time. I think 2011 may be the year I plan the trip back to Italy. But then there is that whole "save more money for college tuition resolution" that I should be making... Now I remember why I never make resolutions.
Caleb Hutchings – Brand Ambassador:
I want to revive the old tradition of Swimming Holes and make Swimmingholes.org my to-do list. Learn to sail. I have my boat license, but the sailing coordination of Gilligan. Purchase a Harley. This 750cc nonsense must come to an end. Share the story and connect the neglected group of young bikers on my soon-to-be-launched blog.
Swim in Thoreau's oasis – Walden Lake. Institute the Great Depression tradition of making huge, but cheap, meals and having all your friends over for dinner. Take a road trip that follows every destination of Diners, Drive-ins and Dives and Man Vs. Food. Use every weekend to make an adventure. The world could use some more pioneers.
Kate McCabe – Director of Content:
If you were to ask me what single item I couldn’t live without, I would automatically reply, my cell phone. I’m sure it’s the same for many people, especially when cell phones make it easier than ever to remain connected to friends, family, work, news, etc. It’s hyper-connectivity, and I’m addicted.
I realized over my holiday break, that my desire to remain constantly in the know is interrupting valuable face time (real face time, not iPhone face time) I have with friends and family that I rarely get to see. While I may know what’s going on in their lives thanks to texting, e-mailing, Facebook, Twitter, Foursquare etc., that’s a very superficial means of staying “connected.” Somehow, even when I have the chance to hang with old friends or spend time with family, I still can’t shake the need to check my email, browse my news feeds, and rifle through the Twitter updates.
I need to be better about putting my cell phone away, because catching up with friends in person is far more rewarding than staying connected through the various channels offered by my cell phone. Virtual connectivity isn’t a substitute for face-to-face, in-person connectivity. And my resolution is to be more aware of that distinction in 2011.
Zach Cole – Social Media Director:
My New Year’s resolution is to get back into running and exercising. I ran a half marathon in 2010, but after completing it, lacked the motivation to continue running on a regular schedule. I then fell into a busy work and school schedule and completely neglected exercise altogether. Therefore, in 2011 I aim to find myself a better balance between work and life, so that I can better allocate time to things that I need to be doing for my own sake – like exercise.
As another goal for 2011, I plan to motivate other people around me. I believe that if I am able to motivate those around me, thereby surrounding myself with motivated people, their drive will inevitably rub off on me.
John DeGray – Art Director:
I hate to do it, but I’m going to have to go the cliché New Years resolution route. I need to get exercise back into my life. Only two years ago I was in the best shape of my life competing in various Triathlons. Granted at the time I was not employed so I could devote three hours a day to spinning and running, but that’s just no longer the case. For two years now I have used work as excuse to not having the time. But no more! Which leads me to my second resolution….
I need to figure out my work-life balance. I’ve created a little saying that it’s impossible to have a social life, exercise, and work, all at the same time, but I’m not buying it anymore. There must be a way and 2011 is the year I’m going to figure out how. My first goal is a solid step in the right direction; I just need to make sure I don’t replace my friends with the gym… Or make new friends at the gym…