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52nd Annual Hatch Awards: Sports, Recognition, & an Earthquake

26 Oct 2012 10:34 AM | Anonymous

52nd Annual Hatch Awards
Sports, Recognition & an Earthquake

As I was checking my twitter feed during the 52nd Annual Hatch Awards to examine a picture The Ad Club tweeted of me (I needed to make sure I was looking my best before presenting awards on stage, obviously), I discovered there had been a 4.6 magnitude earthquake out of Maine. I felt nothing from the quake and wasn’t worried about it because, to be honest, there were much more important things going on in my life; like figuring out how many hatch bowls needed to be presented on stage and stuffing name tags.

The Hatch Awards was my first major event with The Ad Club, and I was thrilled to get a behind-the-scenes experience and witness some of the most highly respected creatives in New England win hatch bowls, enjoy good food, drinks, and the company of their community. It was very rewarding watching art directors, copywriters, designers and other creatives win hatch bowls. For some it was their first win, others, their tenth; either way there was an overall sense of accomplishment as each winner walked off the stage.

Recounting his experiences with Hatch, Lance Jensen, EVP and Chief Creative Officer of Hill Holliday said, “I don't remember specifically what I won my first Hatch Award for, but I do know that I worked very hard to try to win one. Very Hard. It's very motivating for people just starting out especially to know that your peers recognize the late nights and weekends that go into the work we do. It's no fun going to Hatch and not winning. Trust me. I've been there. Hatch is a tough show, maybe the toughest. There’s major talent in New England. You never know how things are going to shake out. Thankfully, the ad gods smiled up on us this year. Next year, it's a whole new show.”

Towards the end of the evening, I overheard some of the staff talking about how they felt like Hatch was their baby, and when the night was over it was all grown up. What people don’t see at the Hatch Awards is the incredible amount of hard work that goes into planning all things Hatch. It begins well before the summer, and is put into high gear during Judging Weekend. In July, the judges are flown in for two days of non-stop meetings, meals, and judging, of course. The staff is responsible for planning this weekend, the show, and everything in between. As you can imagine, there are hundreds of details that go into a ceremony like Hatch, and it was incredible to see it all play out over the past few months.

Because this was my first Hatch Awards, I truly had NO idea how important and historically renowned the event was. After the awards were presented and everyone went into the reception area, I took a step back and observed the crowd. I was finally able to understand what Hatch and The Ad Club were really about: networking, appreciation, entertainment, and extremely smart and creative individuals. I couldn’t have had a better first Hatch experience and am looking forward to the next – minus the whole earthquake thing.

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