The AMA Boston Chapter
held a Pinterest
Roundtable last night in Westford, MA. If you haven't heard of Pinterest yet, wake up! The virtual pin board, which has been around since 2010, has exploded in the last few months, with off the chart results. Statistics
indicate that over 20% of users have made a purchase from a pin!
Awesome numbers, but does that mean you need a pin board? That is a fair question to ask. With limited resources and increased time being devoted to social media outlets, marketers and advertisers have to ask themselves this question seemingly every day as new networks rise and fall.
So I set out on the drive to Westford, about an hour from my office in Boston, to meet the AMA group at the British Beer Company
, which coincidentally is a nice place to have a meeting. I sat down at a table with people from NowSpeed
, World Learning
, Ross Simons
, and more.
The topics of discussion ranged from "What is Pinterest?" to "Where is the ROI", and everything in between. The wide range of experience, job functions, and organizations really made for an interesting conversation. Ideas discussed included the use of Pinterest to drive students and parents to a study abroad program via images, to using Pinterest to spread links to your content; all of which seemed to be pretty solid ideas.
This all got me thinking; what are you using Pinterest for? And if you aren't, why not?
Lets us know your thoughts @TheAdClub