I can't begin to say how excited I am to hear Adam speaking at The Ad Club's CMO Breakfast on March 27th. This will be just my second CMO Breakfast, after joining The Ad Club at the end of Feb. Adam Grossman is the Red Sox SVP of Marketing and Brand Development. I for one am very interested to see how he manages such a strong global brand.
Although the details are being finalized as to what he will discuss, I'm hoping he will talk about (or somebody will ask) how they've handled the fallout from last season's beer and chicken collapse. Either way, with all the unique challenges a sports team faces, this should be a must see.
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