We at The Ad Club launched our Facebook timeline today, and I'm not ashamed to say, I think it looks pretty solid. I know there are plenty of you who haven't yet launched your brand's timeline, or maybe not even your personal time line yet (again, guilty), but it really isn't difficult. Timeline is an excellent way to show some personality and let people see what is important to your brand. Its not just a generic picture anymore at the top of your page. It's a cover now.
I know the change is scary, but keep this in mind. As the admin of the page, you can view and edit your page in timeline form before publishing it. So play around, get it the way you want it, and take it public before Facebook makes the change for you.
The first tip I've got for all of you is the cover image. Pick something that really tells about your brand. It's a lot of space, 850x315 to be exact, so you've got plenty of room for detailed images, text, whatever. Those minor details that make the image won't show up in the smaller default picture square, but they shine in timeline. So don't be afraid to play around with it. And don't be afraid to change it often based on what you're working on this month, major events, holidays, etc. Keep it fresh!
Second, play around with the options to pin posts to the top, hide certain posts, and highlight others. By pinning a post to the top, the chronological order of posts will be modified to highlight the post at the top of your page. By highlighting a post, it will now take up both columns on the page, drawing in the viewers attention. This is best uses, in my opinion, for posts with photos or videos.
Third, hide and modify posts. There are some really cool examples
of companies who have gone back through their timeline to their beginnings and created some very cool content. I particularly like the Manchester United example (not just because I'm a fan) in which they uploaded pictures of their 1908 season. This is a very creative way to highlight the history of your brand and show some creativity at the same time. Also, don't forget to hide posts that are no longer relevant due to their time sensitive nature. Just quickly scan through it all before you publish; double checking your work never hurts.
Other than that, have fun!