Unless you live under a rock, you are by now aware that the Super Bowl is this Sunday. Perhaps more exciting than the actual game itself (I mean really, no Patriots?) is the advertising that will take place in between all the football action. And you better believe that advertising people and agencies have been taking notice.
Conover Tuttle Pace
's Executive Creative Director Grant Pace weighed in
on what it is like to advertise during the Super Bowl, calling it the "industry's finest hour."
Now, if you want to follow along with the ads in real-time, you're also in luck!
Allen & Gerritsen
is running a mobile voting service that will allow viewers to weigh in on their favorite (or least-favorite) commercials, and provide valuable feedback. Be sure to follow @allengerritsen
on Twitter for live updates as well.
The Boston Globe
has partnered with ad agency Mullen
and social media monitoring service, Radian 6
, to bring Brand Bowl
to Super Bowl XLV. Brand Bowl will allow viewers to vote on their favorite ads of the Super Bowl by advertiser. You can always join the conversation on Twitter as well by using the #BrandBowl
Don't forget to check back in on Monday to The Ad Club Blog to find out which were our favorite ads, and which ads were the most successful.