News About the Ad Club

Top Twitter Hashtags for Marketers to Follow

24 Jan 2011 7:36 PM | Deleted user

Much has been made this past year of the rise in popularity of the Twitter hashtag. Often, Twitter hashtags are created, used rapidly but only in a short span of time – maybe just a day or two – and then fade into nothingness. Other hashtags sustain further longevity, although perhaps never becoming trending topics (a social media marketer’s dream come true). Either way, hashtags have proved their value (many brands even pay to have their hashtag be the number one trending topic), and are therefore worth examining.

Without further ado, here is a core set of popular marketing, tech and Boston hashtags you should get to know:

Marketing/Advertising:

-       #MMchat – This stands for Marketing Monday Chat. It takes place around 5 p.m. ET (but really all day) every Monday. Participants use this opportunity to share the top marketing news from the weekend, speak with guest Tweeters, and discuss new marketing trends.

-       #BrandChat – Take the opportunity to join #brandchat every Wednesday morning at 9 a.m. ET, and while you’re at it, follow the central #brandchat account, @brandchat for updates. Discussions rotate between topics including big business, non-profit brands, small business, personal brands, and all brands.

-       #IMCchat – Integrated Marketing Chat gives Twitter users the opportunity to discuss trends in integrated marketing campaigns. Discussions often involve how to integrate components of new media into marketing campaigns.

-       #Analytics – What’s a marketing campaign without a good set of analytics to understand the campaign’s performance? Follow along as the best minds in marketing take you through different methods for measuring campaign success.

-       #Marketing, #Advertising – Don’t forget that there is always a running stream of people discussing marketing and advertising news with these hashtags. Try including them in some of your tweets for greater reach.

Social Media & New Media:

-       #SocialMedia – This is the obvious one. #SocialMedia is a widely used hashtag that allows participants to discuss anything and everything related to #socialmedia. Tweets often have to do with the performance of existing social platforms, emerging social platforms or social media marketing (also found at #SMM).

-       #ESM – Taught by BIGfish founder, David Gerzof, #ESM is Emerson Social Media. Students and guests discuss the latest and greatest in social media trends, so be prepared to look for cutting edge trends and topics (disclosure: I am a former #ESM student).

-       #LBS, #LBSchat, #4sqchat – Use these hashtags to discuss trends and information having to do with location-based services, or Foursquare more specifically for the latter. #LBSchat runs Thursday nights at 9 p.m. ET.

-       #BlogChat, #Blog – These hashtags are for the avid bloggers out there. Things can get a bit techie from time to time, so be prepared to dig in. Remember, that it’s very often best to not only ask for advice, but to also answer other people’s questions.

-       #Tech – This one’s pretty easy as well. People using this hashtag often want to discuss startups, entrepreneurs, investors, and things that apply to the tech world. There is often a heavy social media overlap.

Networking for Young Professionals:

-       #u30pro – This one is for young adults (under the age of 30, but who’s counting?) seeking advice on best practices in the professional world. This is also a fantastic way to network and find people with similar interests and drive. See also #GenYChat.

-       #InternChat – This one is geared more towards the college audience, particularly those who are busy working their way up as interns. Topics revolve around how to find internships, open internship positions, and internship dos and don’ts.

Boston-Specific Hashtags:

-       #FutureM – Okay, so this one only happens for a given time period each year, but our friends over at MITX put together a terrific week of marketing events in and around Boston. This is definitely one to watch for in 2011.

-       #AdClub – Shameless promotion – you can follow along and contribute to the discussion of any Ad Club event simply by using this hashtag. On that note, be sure to look out for #AdClubWLF, for our Women’s Leadership Forum in March.

Now it’s your turn to weigh in. Which of the above hashtags you use? Let us know if there are any others that we missed!

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