Terry MacDonald is known for being one of the best radio and print writers Boston has ever seen. He is respected for his keen understanding of strategy and under his direction The Ad Club President, Kathy Kiely, won her first Hatch Award with Pearson and MacDonald for her work for the Museum of Fine Arts. Kathy cites Terry as her mentor from her first job in advertising and throughout her career. We are honored to have Terry as a judge for our 50th Annual Hatch Awards and in the spirit of this occasion we share this note from Terry with all of you.
I've been reflecting on the fact that the 50th Anniversary of Hatch is also the 50th anniversary of my own career in Boston advertising. I joined the Boston advertising community when I took my first job, at Doremus & Company, in 1960.Click here
Not many will remember this, but the first Hatch Awards ceremonies were held over lunch! I think there were about five first place awards in those days: newspapers, consumer magazines, trade magazines, radio and outdoor. Something like that. By 1972, the number of categories had escalated to 12, and the young agency Pearson and MacDonald, whose creative department numbered just five, took five of those first place Hatch Awards. (Pretty impressive in percentage terms: 42%.)
to learn more about Terry's legacy.
To share your reflections on 50 years of Hatch e-mail email@example.com