WINSTON-SALEM, NC, December 8, 2009 - Interpublic Group's (IPG) Mullen has been named agency-of-record (AOR) for the US and Canada markets for Krispy Kreme Doughnuts, the international retailer of premium-quality doughnuts and coffee.
Mullen’s North Carolina office will begin working with Krispy Kreme immediately on developing marketing communications strategy, brand-building and traffic-driving creative work, and media planning and buying support for US and Canada. New creative work is expected to launch in the first quarter of 2010.
"Our new agency relationship with Mullen and IPG not only allows us to consolidate our creative and media planning, but more importantly it provides us with a marketing partner with the broad resources to help us continue to build the Krispy Kreme brand," said Patrick O'Sullivan, vice president of branding and new concepts at Krispy Kreme Doughnut Corporation. "Mullen has significant resources through its IPG relationships and we're excited about leveraging that to move our business forward."
Mullen's position within Interpublic Group (IPG) made it an attractive partner for the brand, according to O'Sullivan. As one of the world's largest parent companies for marketing services agencies, IPG provides Mullen and Krispy Kreme access to a network of quality advertising resources.
"Krispy Kreme is one of those iconic brands that you hope you have the opportunity to partner with some day," said John Fitzgerald, president of Mullen’s Winston-Salem office. "We're extremely proud to work with the passionate and talented team at Krispy Kreme to develop holistic marketing solutions that drive its business to the next level."
Mullen is a full-service agency, integrating disciplines from creative to direct response, digital marketing, public relations and social influence, media planning and buying, and performance analytics. Mullen is a brand defined by a strong and enduring culture of collective entrepreneurialism. We build and grow businesses. Agency clients include LendingTree, Match.com, CSX, Zappos, SunTrust, Four Seasons Hotels and Resorts, U.S. Department of Defense, La Quinta Inns & Suites, MassMutual, General Motors, HSBC and The Stanley Works. Headquartered in Boston, Massachusetts, the agency operates offices in North Carolina; Detroit and Pittsburgh. Mullen is an independent brand within the Interpublic Group of Companies. For more on Mullen, visit www.mullen.com.
About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 560 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.