Melissa Romig
VP Digital Media Director, A&G
As an active member of the Boston
advertising community for the last 10 years, I jumped at the chance to help out
with this year’s Ad Club Media Auction. This event is so important to the Ad
Club, and the Ad Club is so very important to the Boston advertising community
that I was happy to help in any way I could.
Many people may not realize just
how much the Ad Club does for the industry here in Boston, but the
organization
gives back in so many ways, including offering scholarships,
internships, and
mentoring to the upcoming advertising and marketing professionals. (I’m
sure
you can remember when you were just starting out in your career, trying
to make
connections and get into the biz!). In addition, the Ad club runs many
major
events including The Rosoff Awards celebrating diversity in
advertising, The
Hatch Awards celebrating creative excellence, The Edge Conference, and
The
Women’s Leadership Forum. To make all of these wonderful things happen,
it
costs money, which is where the auction comes in. This is the largest
fundraising event of the year for the organization, and the proceeds of
the auction
go towards all the programming that we all enjoy so much throughout the
year.
Now, collecting the donations was
only half the battle. Lucky for me, the media partners we reached out
to were
all-too-happy to help out with this initiative. They recognized that it
was a
great way to keep the vibrant Boston advertising community going, but
also an
opportunity to move their businesses forward. Many companies use
inventory purchased in the auction as a test – testing new media
channels (TV, radio,
outdoor, online), running with new vendors they’ve never tried before,
or maybe
trying paid advertising out for the first time ever.
We are now in the middle of the
actual auction, where agencies and local companies and organizations
bid on all
the exciting inventory the auction has to offer. Some of the properties
have already sold – snatched up early on by enterprising media buyers
and marketing
folks. But the good news is that there is still some very valuable
inventory
available that would work towards reaching your marketing and
advertising
goals. I encourage you to please go online and check it out! Not only
will
you be securing outstanding inventory at a discount, but you’ll
be helping an awesome organization support the advertising community
for one
more fabulous year.
Check out the auction at http://www.adclubmedia.com