Yesterday morning, The Ad Club was proud to host Boloco CEO John Pepper at our monthly CMO breakfast. Nearly 150 people turned out for what ended up being quite a fun filled presentation.
This was my first CMO breakfast as a member of The Ad Club, and I've gotta say it was absolutely amazing! Starting the day on a strong note, Boloco provided outstanding mini breakfast burritos of all types. If you haven't been a Boloco fan in the past (guilty), give them another try, because it was one of the best burritos I've had in a long time. That's saying something coming from the Californian in the office.
Once the room settled in to hear John speak, the fun kept rolling. John touched on topics ranging from the humble beginnings of Boloco to what's next. Some of the best insights John offered related to Boloco's well known affinity for giving away free burritos. Against conventional wisdom, John has found that giving away free product creates a permanent and positive impact on sales. "20% won't make people come in, 50% you'll get a few, but free is like magic. It makes people forget about the value of time", said John.
From a consumer standpoint, I was also very impressed with Boloco's dedication to service. They treat each tweet as a customer in their restaurant, and commonly RT negative feedback. John and Boloco definitely made a believer out of me; and I guess that free burrito worked too, seeing as I went and paid for one for dinner last night.
Thanks for the great morning John. Feel free to tweet John some love @bolocoCEO, I'm sure he'd love to hear it!
Be on the lookout for the Big Orange Couch with John; video coming soon!
Share your favorite quotes from John on our blog or on Twitter #AdClubCMO