Massachusetts Marketers and Innovators Prove to be Industry Leaders

29 Nov 2010 12:20 PM | Deleted user

It wasn’t long ago that the Boston Red Sox won the 2004 World Series, defeating the Yankees on the way to a four-game sweep of the St. Louis Cardinals that ultimately lifted the Curse of the Bambino. Yes, 86 years of being the underdog were erased just like that. Or so we thought. The Red Sox went on to win the World Series again in 2007, all while the New England Patriots and Boston Celtics were experiencing tremendous success as well. However sports fans of Massachusetts still maintained an underdog mentality (particularly in relation to those pesky Yankees), despite having the best teams.

This mentality is quite analogous to that of the marketing and technology leaders in Massachusetts pushing for innovation. Despite boasting many of the most intelligent minds in the world with a performance record to match, Massachusetts still maintains an underdog mentality, especially compared to New York City and San Francisco.

Well, what do you know? Just last week BostInnovation reported on a study from the Kauffman Foundation that places Massachusetts atop the 2010 list of New Economy States – for the fifth consecutive year.

This news comes after Boston was named the number one most innovative city in the world earlier this year, according to BWP. Massachusetts has been leading the pack when it comes to creating a sustainable economy based on five core factors: knowledge jobs, globalization, economic dynamism, transformation to a digital economy, and technological innovation capacity. According to the study, the top states “have a solid innovation infrastructure that fosters and supports technological innovation,” and feature above-average levels of entrepreneurship.

Following Massachusetts in the rankings were Washington, Maryland, New Jersey and Connecticut. Major market cities such as New York and San Francisco, while surely driving innovation, were not enough to propel their respective states into the top five. So a message to all those who have helped Massachusetts reach and stay at number one – we are winners, and it’s about time we started acting like it.


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