Boston Buzzes Over The Edge Conference

29 Jun 2010 10:03 AM | Deleted user



Thank you to all who attended The Ad Club's 2010 Edge Conference: Branded in Boston- the event was an enormous success! From Mayor Menino to Colin Angle and Jonathan Kraft, the day was full of insight into the 'marcom' community. The live-tweet still lives on: #adclubedge and we have showcased some of our favorite wrap-up blog posts below!

"Early in the morning, Mayor Thomas Menino and two of his right hand men, Andrew Feinberg (Policy Advisor to the Mayor) and Mitchell Weiss (Chief of Staff to the Mayor), introduced the audience to a brand new initiative: Boston’s “Innovation District.” Like all good plans, the strategy was clear and concise: Create a living environment that will attract and retain innovators to Boston. With 1,000 acres in South Boston ripe for development, the Mayor and his staff plan to create such an area — one that offers affordable housing, communal workspace for businesses, entrepreneurs and researchers, as well as a fun living environment that is, well, worth living in."
-Mullen "Highlights From the Edge"


"During the conference, (Ad Club Chairman) Andrew Graff presented a new study on the marketing and communications sector in the Bay State that estimates that the sector contributes $38.7 billion to the state's economy and generates 143,000 jobs. The event had 19 sponsors including The Boston Globe, which presented The Idea Award to three businesses: Staples, Converted Organics, and Neighbor Brigade. The award recognized people and their companies who have developed 'new revolutionary ideas that will forever impact and shape the world we live in.'"
- The Boston Globe "Conference celebrates Boston's brands"



"When it comes to companies in Boston, there aren’t many that are more cutting edge than iRobot and their line of consumer robots.
That’s probably why our friend’s at Boston’s Ad Club asked iRobot CEO Colin Angle to speak at the end of yesterday’s EDGE Conference. Afterall, the EDGE Conference is about great ideas that have been 'branded in Boston,' and that’s exactly what led to the success of iRobot, says Angle.
No, it wasn’t just the red hot technology behind iRobot’s consumer-friendly cadre of smart machines that resulted in millions of sales. iRobot currently employs over 500 people and did $300M in revenue last year alone."
- BostInnovation "Colin Angle Says Branding was the Secret to Getting iRobot into Homes"


"'We are honored to accept this award, and it is heartening to learn that The Boston Globe and the Ad Club have recognized the value of what Converted Organics(TM) and our supporters seek to accomplish. We believe that the conversion of food waste into organic fertilizer is a revolutionary idea that will impact and shape the world in which we live as these products continue to gain market acceptance," said Flannery. "Every year in the United States, 31 million tons of food waste is disposed of in landfills, where it decomposes to create methane -- a greenhouse gas 20 times more environmentally destructive than CO2. Our mission is to reduce the amount of food waste that ends up in landfills while creating a value-added product, and we are pleased that these efforts have been recognized today.'"
-Market Watch "Converted Organics(TM) Receives 2010 The Idea Award for Top Innovative Start-Up Company"



"The most surprising and interesting presentation came from the closing keynote speaker, Jonathan Kraft of Patriots fame. Hearing how the Patriot's brand extended beyond just the logo to include the whole Patriot's experience virtually and physically was eye opening. It was a good day for Design Museum Boston who made some great connections. A very special thank you and kudos to the AdClub team for putting together a great day. Here's to future collaborations!"
-Design Museum Boston "The EDGE Conference: Branded in Boston"



"Small agencies rule! PJA’s Phil Johnson moderated a lively panel of local small agency leaders, including Steve Curran of Pod Digital Design, Jeff Freedman of Small Army, and Dave Batista of BEAM. The major takeaways? Traditional, large ad agencies no longer have a monopoly on marketing and brand. Emerging channels are much more accessible than, say, traditional broadcast, so small agencies can excel at them. Below the line is now above the line. Content is king, but many big agencies struggle to balance great storytelling with strong interaction design. Smallness means less operational nonsense and more client focus."
-Partners + Simons "What I Learned at #adclubedge"


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