Keepers of the Legacy
CEO, Allen & Gerritsen
Chairman, The Ad Club
Chairman of the Ad Club of Boston and the New England Regional Board of
the 4A’s, I’ve thought a lot about these organizations’ contributions
to our business in a Web 2.0 world.
In addition to the pure
lobbying power of hundreds and thousands of members united for a cause,
trade associations are the historians and keepers of the timeline that
link us all together. They archive and record the work we produce.
They can reference the people and the events that have influenced the
evolution of the advertising, marketing, production and media
industries. Sure, a Google search and Wikipedia entries can pull up
some of this data, but trade associations and award show staff show how
it can be put it into context.
As we planned the Boston Ad
Club Reunion, we uncovered a lot of interesting artifacts and oral
histories that underscore the importance of our industry. According to
Paul McDermott, the Director of the Ad Club from 1969-1979, the entire
Boston media and ad agency community embarked on a massive public
service campaign during the busing crisis in Boston. This time in
Boston’s history was charged and violent. The Ad Club members wanted
to remind demonstrators that there were CHILDREN on the buses and the
importance of keeping them safe. Over 20 public service campaigns were
filmed and the Boston media agreed to air them during prime time.
Taking the campaign a step further, the Club’s members created
customized brochures for each school in the system to welcome new
students who were enrolling for the first time.
crisis, the economic crisis, has sprung Ad Clubs and associations like
the AAAA and ANA into action to help its members.
What programs or initiatives could a trade organization implement to help you or your business?
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